Changes in e commerce law

Changes InEcommerce Law

Wednesday, 8 August 12

Firstly what are cookies?


Cookies is the term used to refer to information a website may store about you during your visit to that

website.


Why do Websites track cookies?


There are a number of reasons - they can allow you to autofill username and password boxes on return visits

or can track where you are clicking on the site for market research.


So whats changed In the law?


Websites must now inform visitors that they track cookies so if a visitor is not happy for that to happen

they can leave the site.


Do I need to get consent from customers/visitors to my site?


No, despite the ICO (Information Commissioner's Office) originally wanting websites to obtain consent, they have deemed that implied consent is satisfactory


Cant I just upload my privacy policy?


It is not enough to update your privacy policy as customers rarely view that page of your site. You must notify them on the page they arrive at your site (which

could be ANY page of your website)


So what about my privacy policy?


Your privacy policy should be updated with the new information about how your website tracks cookies.


How do I change my website to include the new information?


Unfortunately you will have to contact your web designer/developer and ask them to add a small pop up to each page covering the cookies information.


For more help on running an online business visit the Ecommerce section of Legal Centre's website:

http://www.legalcentre.co.uk/ecommerce/

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Changes in e commerce law