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Social media primer for businesses
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PRESENTED BY:
Steve Hankins, Jeff Amerineand Jeannette Balleza
Tribes by Seth Godin
Find and connect like-minded people, and lead them to a place they want to go.
“For” and “with,” not “to”
10 > 100 > 1,000 Google and Facebook,
etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl.
Tribes by Seth Godin
"Today, marketing is about engaging with the tribe
and delivering products and services with stories that spread."
http://www.go2web20.net
Communication Info sharing User-centered design Collaboration
Social networking Facebook, Twitter
Video sharing Vimeo, YouTube
Blogs Blogger, WordPress
Folksonomies Delicious, Flickr
Microblogging
140 characters or less Consumers shaping public discussion over brands
Transparency Direct conversations: “Tweeting” vs. “Twittering”
“Platform to get over social friction”
Twitalyzer Tweetscan Twitpic TidyTweet
Twitter Feed
Twitalyzer
Page vs. Group
Events
Facebook profile for business? Ability to send messages All the same functionalities as a personal
profile
Bringing content to existing audience and allowing for instant feedback
Newsfeed
Fan Page
Insights
PitchEngine
Social Media Release
ENewsletters
ConstantContact.com MadMimi.com
