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Most collaboration deployments rely on luck, or a hope that buying the best will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out. The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis. As a result, most collaboration deployments are doomed to failure. Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor
Citation preview
Stop
Pushing,Presented by:
Dan Keldsen, President ofPushing,
Get Your
Team to Pull!
Dan Keldsen, President of
www.InformationArchitected.com
Hashtag for Webinar: #e2pull
@dankeldsen
@centraldesktop
Agenda
Webinar Introduction (5 mins)
Featured Speaker: (40 mins)
Dan KeldsenDan Keldsen
Q&A Session (15 mins)
About Dan Keldsen
Expertise:
• Innovation management
• Social business
• Enterprise 2.0/Web 2.0
Background
• Information Architected: president
and Principal Consultant
• AIIM International: former director and co-founder,
Market Intelligence unit
• Delphi Group: former senior analyst, consultant and CTO
Collaboration Insights Webinars
Connect
you with
thought
leaders
Teach you
collaboration
concepts
Empower
you to drive
change
TODAY
Webinar brought to you
by Central Desktop
A complete,
cloud-based
social collaboration
platform platform
for business
Founded in 2005
HQ in Los Angeles, CA
500,000+ users globally
56% of the Fortune 1000 use
Who We Are
56% of the Fortune 1000 use
our product
Award-winning cloud-based
collaboration platform
How We Help
Simplify the Way You WorkCentralize your work securely in the cloud.
Work FasterEliminate unnecessary work so you can focus on what matters.Eliminate unnecessary work so you can focus on what matters.
Get People InvolvedGain insight into your people, work styles and projects.
You Can Count on UsWe work with you to help solve your unique business challenges.
How to ask Questions
• During webinar, use
Questions box.
• Formal Q&A will follow
presentation.presentation.
What We’ll Cover
Strategies for:Pre-engagement
Rollout
Re-engagement
War stories:Collaboration deployments gone badCollaboration deployments gone bad
Success stories:Top reasons why people DO use (and even love) their collaboration platform
Based on Techniques from:Marketing, Sales, Influence, Gaming, Design and Agile that increase user adoption and engagement
3 Collaboration Crutches
1. We’ve been taught not
to collaborate
2. Management is anti-
collaborationcollaboration
3. Technology only
magnifies collaboration
skills & attitude
Bonus Content: Listen to interview with Carlos
Dominguez of Cisco on Virtual Collaboration Problems:
http://bit.ly/xQYbH
Q: Are all marketers liars?
Photo credit: http://www.flickr.com/photos/festivalinternacionaldeteatroclasicodealmagro/5657392648/
It’s Not Luck
©2010 Information Architected, Inc.
www.InformationArchitected.com
www.IAIUniversity.com
It’s Serious Skillz*
Has an inability to effectively
collaborate negatively impacted your
organization? (n=114)
Source: Information Architected, Inc.
Insights from IBM’s Global CIO Study
• Actively use collaboration and partnering technology
within IT organization 60 percent more often
• Spend 94 percent more time integrating business
and technology to innovate
• Devote 87 percent more of their time
to enabling business and
corporate vision
High-Growth CIOs
Low-Growth CIOsMired in tactical execution
and IT issues
corporate vision
What You Wanted to Know
We asked:
Do you have any
specific concerns
about pre-
You answered:
•What is the process/strategy?
•How do you avoid confusing people and have simpler tools?
•How do you build buy-in?
•How do you get employees to not be afraid of the system? (It was
about pre-
engagement to
post-engagement
process?
be afraid of the system? (It was created to be helpful, not hurtful)
•How to get users to contribute?
•How do you guarantee buy-in before launch?
•How to market collaboration as a benefit for all parties?
•How to engage different audiences for collaboration?
Pre-Engagement Questions
to Ask for Collaboration• What’s the context?
• What goes in here?
• Who has access?
• Where’s my old stuff?
• Is this an empty library and we have to figure it out?• Is this an empty library and we have to figure it out?
• Is there content or conversations that should NOT go in here? If so, where do they go?
• Why should I use this system vs. something else?
• Does anyone own this?
• Who do I ask for questions?
• Is there training?
Croc Brain is Picky
Source: Pitch Anything by Oren Klaff
( It will ignore you if possible )
Source: Pitch Anything by Oren Klaff
Mastery
Regular
Enthusiast
3 Key Stages in the Lifecycle
Onboarding
Habit-Building
Newbie
Regular
Source: Amy Jo Kim
Positive EmotionVisible Progress
Deconstructing
Engagement Loops
Positive EmotionFun / Delight / Trust / Pride / Curious
Newbie
Onboarding
(social) Call to ActionCustomize / Share / Help / Compete
Player (re)EngagementTask / Mission / Game / Quiz / Gift
Visible Progress Stats / Challenges / Awards / Messages
Source: Amy Jo Kim
Common Collaboration Cases
Three primary use cases tend to be:
1. Find a specific piece of information
(library)
2. Complete a specific task2. Complete a specific task
3. Find an expert or appropriate person
4. Collaborating to create, locate, update or
complete the above
Show Progress & What’s Next
Feedback is key to
engagement, and
engagement is what
makes collaboration
Source: LinkedIn –Profile Completeness
makes collaboration
systems successful.
No engagement =
no use =
complete waste
Source: http://dribbble.com/shots/142779-Progress-bar-lives
Source: LinkedIn
Strategy + 3 Cs = Ripe Target
Needs, behaviors
Information needs, audience types,
expertise, experience, tasks,
information-seeking
behaviors
Structure, meaning
Document/data types,content
objects, meta-information, existing
structure, future structure, volume
ContentCommunity
Culture, technology
Business models & goals,
corporate culture, technology,
funding, politics, resources,
constraints
Context
Community
IA
Acting
CompeteExpress
Social Gaming Engagement Styles (2011)
Content Players
Interacting
CollaborateExplore
Source: Amy Jo Kim
Acting
Express Compete
Win Challenge
Showoff
Compare Taunt
CreateDesign
Customize Choose
Purchase
Decorate
Build
Social Engagement Verbs
Content Players
Interacting
Explore Collaborate
GiveHelp
Comment Like
Share
GreetCollectRate
View
Review
Vote
Curate
Compare TauntCustomize Choose
Source: Amy Jo Kim
Different VIEWs on Decision-
Making and Problem-Solving
Orientation to Change
DeveloperExplorer
Manner of Processing
Ways of Deciding
Person Task
External Internal
Bonus Offer: For webinar attendees, take advantage
of free VIEW for Two offer: bit.ly/opgLWI
Feedback Feeds Forward
So Get Out of Your Cube and
Get to Know Your 3 Cs and
Turn on the Engagement Loop!
Photo credit: http://www.flickr.com/photos/sundazed/1450388845/
Recap: 3 Major Frames
Strategy ofPre-
Engagement, Roll-out, Re-Engagement
3 Csof
Content, Context,
Community
Engagement Lifecycle ofNewbie, Regular,Expert
Questions? Comments?
Isaac Garcia, CEO
CentralDesktop.com
Twitter: @isaacgarcia
Dan Keldsen, President
InformationArchitected.com
Twitter: @dankeldsen Twitter: @isaacgarcia
866.900.7646
Twitter: @dankeldsen
617.933.9655