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California Digital Library established a Twitter account in the Fall of 2009. This slide show describes our decision to enter this communication channel, the automated tools we use, and the results we are getting.
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California Digital Libraryon Twitter
Joan StarrManager, Strategic & Project Planning
In the beginning…
?
In the beginning…
Why?
Why: Boost circulation
Why: Amplify voices
Why: Increase visibility
How?
How: Automate!
http://tweethopper.com/
How: RSS “bot”
How: Retweet “bot”
Direct Message (DM)
Re-Tweet (RT)
Results (so far)
Circulation Results
• 98% of @CalDigLib followers arenew readers of CDLINFO
Amplification Results
http://www.twitalyzer.com/
Visibility Results
Follow us! @CalDigLib
