Joe Waters

Megan Strand

Noland Hoshino

#CMtools

#CMtools

The Strategy

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What is cause marketing

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Money and awareness

Types of Cause Marketing

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Purchase-Triggered Donations

Active POS

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PASSIVE POS

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Cause Marketing

pin-ups +

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The Situation

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Bananas for monkeys

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#CMtools

#CMtools

$100 will sustainably plant and protect an organic

banana tree and feed a family of monkeys for 5 years

Go Bananas To Feed a Monkey

Pin - up

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The ASK

What are your

Famous last words?

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#CMtools

Create Your Pinup

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Cause Marketing

Facebook

Why?

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Types of Campaigns

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Types of Campaigns

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Types of Campaigns

Playing in the Facebook Sandbox

It’s Not Yours.

There Are Rules. Change is Imminent.

Share or Go Home.

Word Travels

Fast

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#CMtools

Back to Bananas

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Show Us Your Banana Bunch

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#CMtools

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Cause Marketing

Twitter

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2010: Action-triggered CM

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#SupportJapan

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#FAIL

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#Kiss&makeup

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2011: #Hashtags CM

(Brand or Cause)

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Media + #Hashtag

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Influence + #hashtag

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Cause Marketing + #Hashtag

1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas

2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!

3. Do it now! Our Scoopers are standing by

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#CMtools

Results

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Twitter CM Success

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The future of Cause Marketing

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#CMtools

Cause marketing

QR codes

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Monkey see Monkey DOnate

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Cause marketing

foursquare

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Check-In Donations

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tevolution

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Pepsi & 7-eleven

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Ronald McDonald House

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Susan G. Komen

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Pic logo

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Helpattack!

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tisBest

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6 7 Steps to success

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#CMtools @JoeWaters @meganstrand @nolandhoshino