Casting Organizational Vision

CASTING

ORGANIZATIONAL

VISION

Copyright 2012 by Will Moreland All Rights Reserved

Creating and casting organizational vision takes time and is

best done in phases. If an organization wants to exist for a long

time, a solid foundation is required. This is best accomplished

by laying down the blue print for vision. Phase 1 consist of the

visionary taking ownership of the vision and developing the

proper team to accomplish the vision.

CASTING ORGANIZATIONAL VISION


PHASE 1

Questions About Vision:

1. What is vision?

2. How is vision created?

3. Who needs a vision?

4. How do I effectively cast vision?

5. Who do I cast vision to?

6. How do I create momentum for my vision?

7. How do I create a strategy for my vision?

8. How do I avoid bigger before better syndrome?

9. Who should be a part of the vision?

10. How do I own my vision? Copyright 2012 by Will Moreland All Rights Reserved

10 Reasons Vision Is Important:

1. Clarifies direction

2. Invites unity

3. Facilitates function

4. Enhances leadership

5. Prompts passion

6. Fosters risk taking

7. Offers sustenance

8. Creates energy

9. Provides Purpose

10. Motivates giving

PHASE 1


Organizational vision is birthed from individual vision.

An individual is inspired or called to serve people in a

particular manner.

The organizational vision will be an extension of a

personal vision expanded.

Therefore it is vital that the visionary own the vision.

PHASE 1


PHASE 1

Owning The Vision:

This is a key and critical essential of the vision. The

visionary must take time to own the vision. Based on

personal values, sense of purpose and area of service

desired.

3 Keys on Ownership:

1. Accomplishing this vision will bring me the most joy

2. I have publicly shared my vision with other people

3. My vision has been challenged and I still embrace it


PHASE 1

Owning The Vision:

A.It feels right on you

B.It provides wings to your spirit

C.It will fire you up

D.It will keep you up at night

E.It will take you out your comfort zone

F.It will be fulfilling to you

G.You will feel you were made to do it


PHASE 1

Owning The Vision:

1.Be willing to bet on yourself

2.Lead your life instead of accepting your life

3.Love what you do and do what you love

4.Don’t compare yourself or your vision to others


PHASE 1

Who Is The Visionary:

VISIONARY STRATEGIST

DOER SPEAKER


PHASE 1

In the quadrant you will find four parts, Visionary,

Strategist, Doer and Speaker. The natural flow is to

began with vision, vision then needs a strategy, once

strategy is in place, doers are required, and lastly the

speaker is constantly echoing the vision.

The visionary needs to know which quadrant they

naturally fall

into, so they can assemble the right team.


VALUES

MISSION

VISION STRATEGY

PHASE 1


VALUES:

The organizational values will be based on the

individuals value system. What is the persons moral

compass. What does the individual stand for? How

does the individual want to be viewed in public and

private? These will all set the tone for organizational

value system.

MISSION:

The mission of the organization is an extension of a

personal

mission of the individual. It is a specific purpose

PHASE 1


STRATEGY:

Without a clear, practical strategy, an organization will

never realize it’s mission or vision

VISION:

Vision is a clear, challenging picture of the future

PHASE 1


PHASE 1

Building the Team:

Once the visionary is secure in their

ownership of the vision, it

is now time to build the team.

Team members should have a similar

passion and heart of

the visionary for the vision.

When the visionary speaks, the heart

of the team member should leap.


PHASE 1

Building the Team:

Having the wrong people

on the bus will only cause

trouble in the long run.

Three Areas that Affect the Size of Vision:

1.The Visionary

2.The PEOPLE attached

3.The Timing of the Vision


Building the Team:

Team members help to communicate the vision, so it

is vital that they understand the vision.

Vision Casting Flow:

1. The Visionary

2. Team Leaders

3. Team Players

PHASE 1


PHASE 1

Building the Team:

The visionary and the team will

spend a great deal of time

meeting and communicating

about the vision. This time is

essential and should never be

over looked or taken for granted.

Several things are accomplished

in these meetings………


Building the Team:

1.The visionaries heart for the vision

2.The ground rules for continued communication

3.The mission

4.Clarification

5.What is success, what is winning

6.The evaluating process

7.What type of environment do we want to create

8.What will be the strategy for the mission

9.How is what we want accomplished

10. Setting SMART goals

PHASE 1


PHASE 1

Building the Team:

Before information is brought to the masses or

public, the team should have a full understanding of

the goal, the strategy and the win.


PROBLEM SOLVING

1. Does this problem keep resurfacing

Ex. Sales are down every June

Ex. Membership is down every July

2. Is this a problem that needs to be fixed or managed

Ex. No parking every Christmas

3. Are there mature people on both sides

Ex. Old Members vs New Members

4. Are the two sides interdependent


CREATING MOMENTUM

1. New Triggers Momentum

2. Anything new by definition creates

momentum

3. Momentum can be positive or negative

Ex. September 11

Ex. Haiti Mission


CREATING MOMENTUM

1. Don’t tweak old stuff

2. New Leader Needed?

3. New Program or Product

• 3 Areas to look at, Person, Direction or

Program

• New doesn’t sustain momentum


NOTES FOR TEAM MEMBERS

1. Celebrate accomplishments

2. Thank People

3. Respect People

4. Don’t take yourself to serious

5. Challenge the Process

a. Who has the best the ideas

b. Challenge at the right time

c. Challenge in the right environments


NOTES FOR TEAM MEMBERS

6. Any new system will fight change

7. Agree in public, ask questions in private

8. Don’t get caught up in sideways energy

9. Great ideas become old ideas

10. Follow through now, debrief later

11. Never challenge the process in public

12. Understand healthy tension

a. Some tension is good

b. Problems to solve vs Tension to Manage


CLOSING NOTES

1. If we get BETTER, we will get BIGGER!

2. Clarification and Evaluation

3. When you reach a goal, you experience a win

4. You cannot evaluate what is not clear

5. We want a organization that compliments and not

competes against your family

1. How is what we want accomplished

2. Marry the Mission, Date the Method

3. The way we do it will change

4. No “How” last for ever



Dr. Will is author of the top selling book Genius Potential and a sought after speaker for

conferences, corporate training, colleges and organizations around the world.

Dr. Will is founder of Will Moreland International LLC a think tank for developing

world class leaders in life and business. The author of fourteen books ranging from

leadership to mental development, his insights on leadership gleaned from his military

duty to working with different organizations is remarkable.

For more information about his books, seminars, training and speeches, please contact

him at:

Will Moreland International LLC

P.O. Box 1581

Queen- Creek, Az 85142

Phone: 480-442-3056

Email: [email protected]

Visit us on the web at:

www.willmoreland.com

www.geniuspotentialbook.info

mailto:[email protected]

http://www.willmoreland.com/

http://www.geniuspotentialbook.info/

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Casting Organizational Vision