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COCA COLA

Case Study FullSIX - Diet Coke

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Notre approche : Exploiter les films et l’univers des « muppets », héroine des films pour activer le territoire de marque et l’étendre, déclencher l’interaction et le partage… … en exploitant trois thématiques clés pour nos cibles Fashion / shopping Fashion / célébrités, musique, sorties,« gossips » Fashion / séduction, statut Déclencher l’échange avant tout entre les fans, fédérer la communauté Les films adaptés pour activer des moments de légèreté dans le quotidien, facebook comme point d’interaction clé et d’amplification

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  • 1. COCA COLA

2. Diet Coke Love it Light
Enjeux :

  • Rajeunir la marque en continuit de la nouvelle campagne Diet Coke

Ciblage girlyFashionistas
Notre approche :

  • Exploiter les films et lunivers des muppets, hroine des films pour activer le territoire de marque et ltendre, dclencher linteraction et le partage

3. en exploitant trois thmatiques cls pour nos ciblesFashion / shopping
Fashion / clbrits, musique, sorties,gossips
Fashion / sduction, statut

  • Dclencher lchange avant tout entre les fans, fdrer la communaut

4. Les films adapts pour activer des moments de lgret dans le quotidien, facebook comme point dinteraction cl et damplification


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