1. Capturing Return on Mobile Full measurable impact Hint: Its
much bigger! 62% 72% of global execs plan at least 5 enterprise
mobile initiatives over the next year of global execs expect
revenue to increase at least 10% as a result of their mobile
initiatives of global execs report that their most successful
mobile initiative achieved payback in 12 months Source:IBM
Institute for Business Value Study Return on Mobile: Capturing the
value beneath the surface 2016 ROI WE SHOULD COUNT ROI CAPTURE
CHECKLIST Read the full report: ibm.biz/mobileroi Strategically
align mobile initiatives Secure C-level leadership support Actively
manage the mobile portfolio Strike a balance between off-the-shelf
and custom solutions to improve ROI 21% Business In Motion
