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Presented at CANTO 2013, July 17 by Fabio Rodriguez Strategy Consultant Ericsson Latin America and Caribbean
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Wi-Fi and Heterogeneous networks
Fabio Rodriguez
© Ericsson AB 2013 | 2013-07-10
Users Want more data
› Mobile data traffic growth
› Mobile broadband subscriptions up
› Metro densification
› More devices, more Wi-Fi
capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling)
Source: Mobidia (2013)
Aug 2012
Apr 2013
33% 27%
67% 73%
Cellular
Wi-Fi
© Ericsson AB 2013 | 2013-07-10
Fast, now & everywhere
© Ericsson AB 2013 | 2013-07-10
Data rate
However Today this is often the case
CAN THAT HARM YOUR BUSINESS?
heterogeneous networks
Rethinking network performance
© Ericsson AB 2013 | 2013-07-10
You want Seamless user experience
+ + + IMPROVE DENSIFY ADD
Improve macro
Densify Macro
Add Small Cells
© Ericsson AB 2013 | 2013-07-10
Core network / controller
Internet grade
Main Unit
Macro RBS
AP Small RBS
Small RBS
Small RRU
Small RRU
Small RRU
Small RRU AP
The result: One Network
© Ericsson AB 2013 | 2013-07-10
Wi-Fi is part of that performance experience
How?
© Ericsson AB 2013 | 2013-07-10
IN CITY centers
© Ericsson AB 2013 | 2013-07-10
And High Traffic Venues
© Ericsson AB 2013 | 2013-07-10
In Offices
© Ericsson AB 2013 | 2013-07-10
And Special events
© Ericsson AB 2013 | 2013-07-10
Wi-fi is integrated into the mbb offering
Technology visualization WiFi performance not guaranteed
Cumbersome to monetize Carrier WiFi
Performance & business visualization Carrier WiFi performance guaranteed Monetize Carrier WiFi (part of data bucket)
2G 3G 4G
Carrier & Public WiFi
Mobile Broadband
Public WiFi Performance indicator
Operator controlled access (2G/3G/4G/WiFi)
Today Vision
Coverage & Access technology
MONETIZING WI-FI
© Ericsson AB 2013 | 2013-07-10
Public Free
[Advertisers pay - display and push LBA]
Public Paid
[Hrly, Dly, Wkly...]
Other Carrier [Roaming Agreement]
Other Carrier [Offload eg. $/Mbps/mo.]
City Free Wi-Fi [City-owned
mounting/power assets]
Stadiums SMB and Chains Special Events
Free with Broadband
Subscription [Churn Reduction]
DIRECT
OPERATOR MANAGED SERVICES to ENTERPRISE
WHOLESALE
More revenue potential through better access
© Ericsson AB 2013 | 2013-07-10
JOIN THE CONVERSATION Ericsson.com/jm
Facebook.com/EricssonCaribbean
Twitter.com/EricssonCarib
YouTube.com/Ericsson
© Ericsson AB 2013 | 2013-07-10