PRODUCTION

Jess Britton

I found an image of a can on the internet that would act as the base for my product. I managed to find an image that was quite large in size, which means it would be easier for me to edit. I decided to find the simplistic image there was to edit, so I could personalise it properly.

I decided that this image would be the best one to use, simply because it looks real, and I knew that this image would work best with what I want to do.

The first thing that I did when I loaded the image into Photoshop was to use the polygonal lasso tool to go around the can, and with this I made the can blue, which is what I planned on doing since the last Irn Bru 32 can was blue. i had decided before that I wanted to keep with the special edition cans for the 2014 commonwealth games. I decided to make the colours different from the original cans, so they look unique. With this edit I thought it would be a good idea to try out the different colours that I could use.

I decided to try out different fonts and layouts in the next few edits. With this edit I wanted to get the font to be similar to the original Irn Bru font, but I wanted to be serif, not san serif. This can looks quite basic, so I decided to change the layout of the copy.

Since I decided to keep the same layout as the 2014 special editions, I decided at first to put the copy at the bottom. This is where Irn Bru used to put there company name, and I thought it would make the product look more interesting than the designs that they use now.

With this edit I decided to try a different layout for the copy. I decided to put the first word in the golden bubble, and the second in the blue. I decided to this because it would have looked contrasting. This is similar to the layout that they use now for their company name, and I thought it would be best to use one of the two, simply because it would look more like a product that they have made.

I then decided that I needed to put in the clear window. I first made this window small, and I put a border around it to make it stand out. However I found that this was too small for the size of the can, and it looked out of place.

I decided to put the clear window in the can because this would make the can look unique, since not many other companies have done this. However since I have decided on doing this for my product, then I might have to change from a clear can to a plastic one.

When I saw that the window looked too small, I decided to enlarge it. I kept the border around it, but I made the border smaller. I decided to try one of the fonts out again that I had chosen in the beginning, and I made a copy of the layer. The copy was made bigger and I used the colour black, but this hasn’t come out the best so I decided to try a different font.

After deciding that the font that I have used wasn’t the best, I decided to get an image from the internet of an Irn Bru can, and place it on my product. This made it easier to keep to the same font, and since I found an image of the cans that have been produced for the 2014 Commonwealth games, I could keep with the plan I had at the beginning.

I made the bubbles on this can with the use of the Elliptical Marquee tool, and I made them the same colour as the first bubble I created. I made these because it would resemble the drink itself, and I thought it fitted with the window.

I decided that it would be a good idea to put the number 32 in the window, and make it transparent. I did this because I believe that it would bring something new to the product. I decided on using a similar font as the name of the product because it would be seen better then small, curly, or complicated font.

Since I was making a front for my can, I decided on designing the back as well. I used the bubble idea on the back to make the back of the can the same as the front, and I decided that it would be best to make them different sizes, to fit in with what I did for the front.

I decided on making a back for my product because I wanted to see what the product would look like if it had been professionally made.

since I wanted to make the back to my product, I needed to find a barcode. I thought it would be best if I used the website Dafont.com to find a barcode font. This way I could write something in that font, and it would come up instantly, and I wouldn’t have to edit out any edges or colours that I didn’t want.

After I used the barcode font I decided that it would be best to use the Irn Bru logo on the back. I found an image of the logo on the internet, and I decided to use the magic wand tool to delete the white background. After I decided that it would be best to make it slightly transparent, so it doesn’t stand out as much.

I decided to use the logo simply because it would make people notice what brand it is. Most people would know what this logo is from, so it would help make people aware of the product.

In this edit I placed nutritional information on Irn Bru on my product. This would help make the can more realistic, and it helped that I could find information on Irn Bru, even if I couldn’t find it on Irn Bru 32. I decided afterwards that it needed a border. I couldn’t get rid of the whire backgound, so I needed to get the image to stand out.

After I decided to put in the nutritional information, the logo and the barcode, I decided that I could edit them and change them so the overall look of the can is better. I decided on placing the logo on top of one of the bubbles, and I decided that the border for the nutritional information needed to be deleted. I then decided that I need to change the opacity of the image so it blends in. The barcode however was kept in the same place.

FINAL PRODUCT

Looking back at the finished product that I made I could see that the colours didn’t

work. I decided to make the blue even darker and the bubbles on the back of the can a

deeper orange. I made these changes because I thought that the final edit looked more

appealing. Since I was changing how dark the product looked, I had to change the

opacity of the nutritional information. I decided on changing the colours the final time

because I believe that the edit I did for the back of the can didn’t look the same as the

front. The bubbles looked more yellow than orange and I needed to make sure they

were the same colour of blue.

This is a simple design that I made. This design would be quick to mass

produce, and it would appeal to a lot of different people. I made the can colour

gold because its not a colour that gets used regularly on an energy drink can.

The first image is when I has placed the logo on the can, and I was deciding

where to put it. I decided on changing the transparency, so it fit behind the

number 32 and the words Go Gold. I decided on the old theme because it would

make people believe that this drink is different to the regular Irn Bru, and its

more desirable.