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MD Media is an independent sports licensing and new media
consultancy and agency, launched in July 2008
Big Work: Liverpool FC: Full strategic review of web/mobile services, setting out strategy for evolution to cross platform digital service and rolling out the first phase of the strategy. Working with partners to deliver new services such as iPhone Applications, m-commerce site and multiple international services. Marketing activity including Facebook/mobile cross platform activity.
Chelsea FC: Identifying opportunities for international mobile services, brokering deals across Africa and Middle East. Consulting for on-line store provider in introducing m-commerce services
Real Madrid: Advising on web, mobile and tv strategy. Brokering deals for mobile content distribution in Africa and Web services in the Middle East
QUICK OVERVIEW
Small Projects: iPhone App Creation and Publication: Numerous iPhone Applications, including No1 Sports App England Fan Pack. Experimentation with twitter/facebook/mobile cross platform activity with interesting results.
St Ann’s Hospice Advising on mobile strategy, rolling out textdonate services
4 Heatons Traders Association Text Competition
World Lacrosse Championship 2010 Bluetooth In-Stadium and M/cr City Centre iPhone Application Text Competition / Promotion
Business Development for 3rd Parties: E.g. 2ergo and MIG, 2 of the UK’s largest mobile platform provides
SO HOW DID BIG FOOTBALL
CLUBS MAKE MONEY FROM
MOBILE?
+ Sponsorship Operator Sponsorship Revenues:
MU / Vodafone
Arsenal / O2 ….
Outbound SMS to MU mobile database
User enters competition
SMS received on mobile device
User downloads wallpaper
Captured data fed back to CRM database
+ Join Season Ticket Waiting List / One United
+ Ticket alerts service driving ticket sales
+ Kit Launch campaigns
+ MUF campaigns / donations by mobile
+ MUTV mobile site and text campaign
+ Other MU business Outbound Text Campaigns and Data Gathering
HOW MUFC USED MOBILE
VISUAL SEARCH, QR CODES,
BLUETOOTH ETC
SMARTPHONE ERA
SMARTPHONE ERA Content Opportunity
Initial Hype and High Sales on iPhone Gradual Decline in Paid for App Sales People Expect Something for Nothing Blame Google Introduction of Android and it’s ‘Marketplace’ Youtube and similar sites kill Video Apps Desperate Developers (Average App sells $3000) Unofficial Apps and Rights infringement Evidence: Angry Birds, Tetris Man City, Arsenal
SMARTPHONE ERA Revenue Opportunity
Back to Real World Revenues and Applications: The Manchester United Model (Sponsorship) M-commerce Betting Advertising / Localised CRM / Community Near Field Technologies…
SMARTPHONE ERA Examples of Way Forward
Exclusive Betting
Partnerships
Exclusive m-commerce
partnerships
Location/Community
functionality – advertising
and voucher opportunities
Tourist and Gig Guide
partnerships…
SMARTPHONE ERA Examples of Way Forward
SMARTPHONE ERA Don’t forget the World E.g. INDIA
