Business Intelligence and Mapping

Business Intelligenceand Mapping

Jody GarnettBusiness Intelligence and Mapping 1

Business Intelligence and Mapping 2

First Thought for GeoRabble Talk

• Really Cool Technology: uDig + GeoScript


Boring – need something to Say

• Code on its own does not a story makeo Need data and a good questiono And maybe a background in GIS

• So let’s try another idea …


Communication of Ideas


Communication


Art?


Pub!


Powerpoint


GeoRabble


GeoGeeks

• So what are we good at communicating?


Position


Mapping Party!

Make Tracks!


Only one Ground Truth


Cartography

“A Map of Nowhere Showing Everything”: Andre’s Plan & Map Drawing (1891)


Public Perception of GIS

http://thenounproject.com/noun/gis/


Web Mapping


Map Comprehension

Pub


Map Interaction


Return to Cartography?

Water Colour example from Stamen (http://maps.stamen.com/watercolor/)


What about BI?


Rather than Communicate to Everyone


Focus on a Few


The Decision Makers


Provides a certain perspective

Data Warehouse

Are Belong to

Us

Your Data

All


A Successful Approach• IDC Reports 39.9 Billion market for 2012

o Top five use (covering 29 Billion of the total)• End-User Query, Reporting, and Analysis• Data Warehouse Management• Financial Performance and Strategy Management• CRM Analytics Applications• Data Warehouse Generation.

o Pivoting into a “business analytics software” category

• Larger market than GISo GIS pivoting to Location Intelligence? Location Analytics?

http://www.businesswire.com/news/home/20120117005096/en/IDC-Launches-Worldwide-Business-Analytics-Software-Tracker


Query Reporting Analysis

http://www.eclipse.org/birt/phoenix/examples/


Data Warehouse

ExtractTransfor

mLoad

IT

GIS


Drill-Down and Explore

• Online analytical processing (OLAP)


Dashboard• Drive your company like a car!


BI Mapping• More than just a chart alternative?

o Maps convey large data volume (to everyone!)o Maps and cross-tabs an interactive alternative to thematic maps

• Mapping is already deployed in BI productso Microsoft Bing Maps / Business Intelligence o ESRI / IBM Cognoso Map Views in Oracle Business Intelligence


Business AnalyticsMarket Positioning

• Branching out into new areas in Corporate ITo Making a strong push to be the go-to guys for “Big Data”o Combined with a push into Mapping

• Credibility?o BI is one of the few groups that can handle GIS sized data volumeso Knack for subsuming IT budget (closer to decision makers)o Presenting GIS as a Business Intelligence responsibility

(due to use in the planning process)

• But wait…o Traditional BI home field advantages are moving down marketo Available to the rest of IT – including GeoHackers


Demo


Who pays for Open Source Mapping

• Open Source GIS has traditionally beeno Volunteer Driveno Funded by Governmento OSGeo Foundation

• New blood is in the watero Apache Foundation – Spatial Information Systemo Eclipse Foundation - LocationTech


LocationTech Sponsors


What is BI doing here?• What can they expect out of mapping?

• Better take a look at what is possible


BIRT MapItem• Explore BIRT

Integration• “Architecture

Spike”o Written in Eclipseo GeoToolso Toy data from EPA

• Natural Earth Base Layers


BIRT Report Builder


BIRT Report Preview


Web Labs Demo

http://www.lisasoft.com/demo/birt