Building a Successful Enterprise Mobility Roadmap

By Martin Ezzo, Practice Director Enterprise Mobility Management Pomeroy March 2014

Why Act Now? 2

Consider:

1 Gartner, 2011. 2 McKinsey and Company, 2012. 3 Osterman Research, 2012. 4 Kelton Research, 2011.

70% of customer interactions will originate from a mobile device within 2 years.1

77% of CIOs plan to allow personal devices to access data and apps.2

Almost 60% believe BYOD is a problem.3

Only 24% and 21% of personal smartphones and tablets can be wiped.3

90% of CIOs expect to deploy mobile apps in the next 12 months.4

44% of companies have no mobile device strategy.3

3

What’s Our Scope… Where Do We Start?

Which area of the business should be the focus?

What is the business transformation opportunity with mobility?

Can we leverage mobility as a

differentiator?

How can we leverage mobility to better interact with customers, distributors, employees and resellers?

What type of devices should be supported?

What use cases are best supported on the phone vs. the tablet?

How do we integrate all of these devices with our corporate data stores?

What are the right policies for device, app and communication

security?

What about BYOD?

What is Your Readiness – Business and IT?

Five Keys to Building Your Strategy 4

1. Rationalize the Business Demand.

2. Assess Readiness.

3. Understand Risk.

4. Determine the Role of Mobile Device Management (MDM).

5. Develop the Roadmap and Action Plan.

Five Keys to Building Your Strategy 5

1. Rationalize Demand. • Mobile scenarios across channels and roles

- B2C - B2E2C - B2E - B2B

• Device Ownership / BYOD

• Rationalized against business drivers

• Innovation Posture

• Technology implications across IT - People, process and technology

Five Keys to Building Your Strategy 6

2. Assess Readiness. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management

Maturity Ranking

Maturity Report Card

Five Keys to Building Your Strategy 7

3. Understand Risk.

Risk Matrix

Use Case Categorization

Risk • Types of Exposure

- User data, customer information, financial data, etc.

• Impact of Exposure

- Public perception, legal exposure, financial risk, etc.

Business Value • Alignment with drivers

Five Keys to Building Your Strategy 8

4. Define the Role of Mobile Device Management. • Understand what you will manage.

• Policies across various usage and device types.

• Are these devices still “personal” if managed by corporate MDM?

• Is MDM part of a larger services strategy?

MDM is not the magic silver bullet that addresses all mobility issues.

Five Keys to Building Your Strategy 9

5. Develop the Roadmap and Action Plan. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management

The Action Plan should measure impact within weeks, not months.

Mobile Maturity Matrix

IT Strategy Roadmap

Maturity Ranking

10

Business Drivers

Market Opportunity

Process Innovation

Transformation Need

Mobility Readiness

BYOD Strategy

Risk Management

IT Roadmap

Device & App Support

Business Strategy

IT Strategy

Enterprise Mobility Strategy

Define Your Mobility Management Strategy

IT Readiness Assessment Overview 11

Step 1: Direction Setting

BUSINESS DRIVERS

ENVISIONED MOBILE

SCENARIOS

MARKET OPPORTUNITY

Step 2: Assessment, Risk Analysis and Standards

MOBILE APP AND BYOD RISK

PROFILE

TECHNOLOGY MATURITY

ASSESSMENT

MOBILE POLICY AND

PROCEDURES

Step 3: Roadmap and Next Steps

IT ROADMAP

RECOMMENDATIONS

ACTION PLAN

Accelerated timeframe is 2 weeks vs. typical timeframe of 4 weeks.

IT Readiness Assessment 12

Step One: Direction-setting

BUSINESS DRIVERS

ENVISIONED MOBILE

SCENARIOS

MARKET OPPORTUNITY

• Establishes short and long-term goals

• Identifies:

• business drivers

• stakeholder needs

• end-user profiles

• mobility and security requirements

IT Readiness Assessment 13

Step Two: Assessment and Analysis

MOBILE APP AND BYOD

RISK PROFILE

TECHNOLOGY MATURITY

ASSESSMENT

MOBILE POLICY AND

PROCEDURES

• Benchmarks and evaluates IT maturity and capability to manage EMM in three key areas:

• maturity assessment • risk profile • mobile standards

• Identifies knowledge, process and capability gaps

IT Readiness Assessment 14

Step Three: Roadmap and Next Steps

IT ROADMAP

RECOMMENDATIONS

ACTION PLAN

• Mobility Roadmap is a detailed deployment plan. • how to execute established strategy and achieve goals • prioritized actions, resource requirements, timelines and costs

Accelerated Assessment Timeline 15

2 Weeks

Step I: Assess Maturity,

Technology, Risk, Standards Step II:

Gap Analysis, Roadmap & Next

Steps

Kickoff

Executive Readout

1 Week

1 Week

Martin Ezzo, Practice Director, Enterprise Mobility Management Pomeroy Martin Ezzo is a seasoned executive with over 25 years of industry experience developing, communicating and executing corporate strategic vision. His wealth of experience in the Information Technology arena includes leading high-powered teams in the development, implementation and operation of large complex solutions in the area of IT Service Management, specializing in End-user Services, Systems Management, Data Center Operations, Enterprise Mobility and IT Outsourcing.

For more information on conducting a mobility readiness assessment for your company, visit http://info.pomeroy.com/mobility_assessment.html For more information about Pomeroy, visit www.pomeroy.com