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Global Marketing Building a Repeatable Cloud Roadmap Shirland Whipple Practice Executive Julian Turner Global Enterprise Architect www.DellintheClouds.com www.dell.com/Cloud

Building A Repeatable Cloud Roadmap

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A pragmatic, real-world view on how to assess application and organizational Cloud readiness. This presentation outlines the key steps required to create a repeatable process roadmap customized for your organization.

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Page 1: Building A Repeatable Cloud Roadmap

Global Marketing

Building a Repeatable Cloud Roadmap

Shirland Whipple Practice Executive

Julian Turner Global Enterprise Architect

• www.DellintheClouds.com • www.dell.com/Cloud

Page 2: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 2

Sessions for the Cloud Expo

“In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”

- Shunryu Suzuki

Page 3: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 3

Agenda: Key Steps to Cloud

A Proven Roadmap

A Simplistic Process

Phase 1: Focus on the Business

Phase 2: Focus on the Application

Phase 3: Focus on Deployment

Questions?

1

2

3

4

5

6

Page 4: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 4

A Proven, Repeatable Roadmap

Page 5: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 5

Where the Rubber Hits the Road...

Tools, processes, procedures, architectures, ….

Page 6: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 6

A Simplistic Process (PMP-ish View)

Planning Closing Executing Controlling

Ne

ed

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Bu

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Tec

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eq

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Pri

ori

tizati

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De

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Test

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Valid

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Valid

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Initiating

Do this… …then this… …then finally this all as one step.

Page 7: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 7

Phase 1: Focus on the Business

Ne

ed

Re

aliz

ed

Bu

sin

ess

Alig

nm

en

t

Pri

ori

tizati

on

Page 8: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 8

Define the Stakeholders

Stakeholder

CEO

CFO

COO

VP Sales

VP Marketing

VP Manufacturing

CIO

DC Director

DC Operations

Procurement

Legal

HR

Ex

ec

uti

ve

s L

oB

/BU

IT

S

up

po

rt

Cloud is about Applications and transforming Business Processes, NOT about Infrastructure…..

Page 9: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 9

Agree to a Common Language

Page 10: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 10

Define the Business Problem…

…not the perceived Technical Problem.

Technical problems are more obvious than business solutions.

Page 11: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 11

Phase 2: Focus on the Application

Planning

Tec

hn

ical R

eq

uir

em

en

ts

Op

tio

ns

An

aly

sis

So

luti

on

Se

lec

tio

n

Page 12: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 12

Select Representative Applications

Servers

StorageWEB

External web based static content (non-secure)

Servers

StorageWEB

External web based static content (secure)

Security

Servers

StorageWEB

External web based static content w/DB (secure)

Security

Database

Servers

WEB

External web based front end to back-end database

Proxy

DMZ

Storage

Internal

Security

Database

Servers

Storage

Internal

Internal web based static content (non-secure)

Servers

Storage

Internal

Internal web based static content (secure)

Security

Servers

Internal

Internal application without database

Internal

Internal application with database

Servers

Storage

Security

DatabaseInternal

UNIX (non-Linux/non-Windows) – No Cloud

Servers

Page 13: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 13

Understand your Cloud choices…

Page 14: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 14

Marketed as “Cloud” but is not (re-badged SOA, dynamic DC, Hosting,

etc.) Private Cloud (IaaS/PaaS) used for

Dev/Test

Private Cloud (IaaS/PaaS) used for Production

Public Cloud (SaaS)

Public Cloud (PaaS)

Public Cloud (IaaS)

Hybrid Cloud

Order of Magnitude Guesstimate based on Total Dollars Spent on “Cloud” over the last 24 months

Larry Ellison, Oracle: “The interesting thing

about cloud computing is that we've redefined

cloud computing to include everything that

we already do.”

....But beware, marchitecture is still rampant...

Page 15: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 15

Understand the Risks

Data Retention

Vendor Lock-in

Reliability/SLAs

Data Security

Integration

Page 16: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 16

Define Constraints and Requirements

SLAs

Performance

OpEx

CapEx

Vision

Vendor Lockin Security

Data Portability Elasticity

Speed of Deployment

SarbOx

HIPAA

“More than one way to solve Multi-Tenedancy”

PCI

Page 17: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 17

Evaluate EACH App Against Requirements

Question

Number

Ranking

IaaS PaaS SaaS Private

(In-house)

Private (Hosted)

1 9 9 10 10 9

2 10 10 -100 10 10

3 4 2 10 10 5

4 5 -1 10 10 8

5 -100 -10 8 10 5

6 -10 -10 10 10 8

7 10 -100 10 10 10

8 1 -100 10 9 5

9 10 10 7 10 10

10 10 10 4 10 7

11 -1 -1 10 1 5

12 3 3 3 10 8

13 7 7 6 10 9

14 4 6 7 8 5

15 10 8 5 9 8

16 7 7 7 5 8

17 10 10 4 10 8

18 9 8 3 10 8

19 -10 -10 10 10 8

20 10 10 10 10 10

21 10 10 10 10 10

22 8 8 8 8 8

Summary

Ranking

1.95 -2.71 1.66 9.11 7.96

IaaS PaaS SaaSPrivate

(In-house)

Private

(Hosted)

Not a Candidate

Perfect Candidate

Good Candidate

Fair Candidate

Poor Candidate

Page 18: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 18

Phase 3: Focus on Deployment

Closing Executing Controlling

De

taile

d D

esi

gn

Test

ing

Pilo

t D

ep

loym

en

t

Valid

ati

on

Pro

du

cti

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De

plo

yme

nt

Valid

ati

on

Ac

ce

pta

nc

e

Sig

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Man

ag

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Page 19: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 19

Pick a Framework, and stick with it

Page 20: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 20

Standardize on an Architecture, not just a Platform

Page 21: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 21

Do “something”

How do you know that your Cloud solution is obsolete?

The Cloud eco-system is changing incredibly fast. Focus on what business value you can get today,

not promises about tomorrow.

Page 22: Building A Repeatable Cloud Roadmap

Global Marketing Confidential 22

#1 in Healthcare IT worldwide (Gartner)

Dell Global Services

#1 for IT Service & Support Customer Satisfaction (TBR)

7 Outsourcing Excellence Awards (Outsourcing Center/Forbes)

Manage: • 2.5M+ clients • 36 customer

data centers

Support : • 12.8M clients • 1.4M servers &

storage systems

• 10K+ SaaS customers

• Manage over 6.2M SaaS seats

Dell IT saves $200M over two years through standardization, consolidation and automation. Reduces maintenance costs to <50% of IT spending

• Dell Services presence globally

43,000 team members | 90 countries | 60 tech support centers | 7 global command centers

Page 23: Building A Repeatable Cloud Roadmap

Global Marketing

Thank You

Visit us at www.Dellintheclouds.com