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IBM Mobile Enterprise keynote from October/November 2013. Review of trends in enterprise mobility, IBM's "The upwardly mobile enterprise" study, and how to build your mobile enterprise agenda.
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© 2013 IBM Corporation
First
IBM MobileFirst Build a mobile enterprise agenda
Ed Brill Director, IBM MobileFirst @edbrill
© 2013 IBM Corporation 2 #ibmmobile
Mobile Adoption Continues to Explode
5.6 Billion
Personal Devices Sold
1 Trillion Connected
Devices
41% CAGR Wearable Wireless Devices
2013 2014 2015
© 2013 IBM Corporation 3 #ibmmobile
Mobile Is Changing Interactions Across Industries
Mobile banking transactions grew at
138% CAGR from 0.3B in 2008 to 9.4B in 2012
25% of all online search for travel comes from a mobile device
1/3 of US citizens access federal government website by logging in from phones or tablets
© 2013 IBM Corporation 4 #ibmmobile
And Ultimately Changing How Individuals Are Getting Things Done
62% use devices for work related email
47% use devices to read and write docs
41% use devices to access work related apps
© 2013 IBM Corporation 5 #ibmmobile
! Developing apps that integrate with information across the enterprise ! Infrastructure complexity from multiple device platforms ! Unique mobile requirements for employees/workers
! Clients operate in a “4 screen” world ! New process and business designs required for transformation
opportunities ! Rapid and disruptive innovation shortening time to value requirements
These Trends Bring Business and IT Challenges
! Protection of privacy and confidential information ! Policies for client-owned smartphones and tablets ! Visibility, security and management of mobile platform requirements
Business & IT Changes
Privacy & Security
Integration
© 2013 IBM Corporation 6 #ibmmobile
The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders
Read the report: http://ibm.co/ibvmobile
The study represents 601 mobile strategy experts 1Research was conducted by IBV and Oxford Economics in 1Q13
Industry
Banking 58 Travel and Transportation 54 Automotive 50 Government 50 Healthcare 50 Insurance 50 Telecom 50 Retail 50 Manufacturing 38 Other 51
Market
Mature
50% Growth
50%
Survey Respondent by
© 2013 IBM Corporation 7 #ibmmobile
What constitutes a mobile strategy leader?
Source: Institute for Business Value, Mobile Enterprise Study
Is aligned to areas where mobile can fundamentally change business processes and models to generate new revenue streams, lower costs or redefine the organization’s role in the value chain DELIBERATE
Has designed to leverage common technology tools, partnerships, platforms and development resources across business units RESOURCEFUL
Has an established governance structure for mobile initiatives that involves all relevant stakeholders, including LoB, IT, HR and Marketing COLLABORATIVE
Takes into account both external as well as internal initiatives THOROUGH
Ensures that business cases take into consideration both direct costs as well as benefits that accrue in areas not directly bearing the cost of the initiative FINANCIALLY-SAVVY
© 2013 IBM Corporation 8 #ibmmobile
They use mobile to fundamentally TRANSFORM the way they do business 4
They use insights to ENGAGE their customers wherever they are 3
They BUILD apps that unlock core business knowledge for mobile uses 1
They secure and manage the mobile enterprise to OPTIMIZE performance 2
The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently
© 2013 IBM Corporation 9 #ibmmobile
Those indicating that they excel at integrating existing systems with mobile
63% vs
34%
Mobile Strategy Leaders
All Others
Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app. Chief Architect, Travel services company
© 2013 IBM Corporation 10 #ibmmobile
Those indicating that they are effective at addressing mobile data security issues
90% vs
55%
Mobile Strategy Leaders
All Others
Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive
© 2013 IBM Corporation 11 #ibmmobile
Those indicating that they are effective at taking action based on mobile data
73% 36%
Mobile Strategy Leaders
All Others
vs
Make sure the voice of the customer is heard by the engineer Senior Advisor, Consumer Electronics company
© 2013 IBM Corporation 12 #ibmmobile
Those indicating that mobile is fundamentally changing the way their organization does business
81% vs
39%
Mobile Strategy Leaders
All Others
If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline. Head of Group Digital Deployment, Banking
© 2013 IBM Corporation 13 #ibmmobile
Develop and run mobile applications
The Mobile First Enterprise Sets An Agenda to…
Integrate mobile into the fabric of the organization
Connect with customers in context
Create new value at the moment of awareness
BUILD
OPTIMIZE
ENGAGE
TRANSFORM
© 2013 IBM Corporation 14 #ibmmobile
Connect with customers
in context
Engage
Backed by these findings we have identified a 4 part strategic approach to helping our clients put their businesses in motion
Create new value at the moment of awareness
Develop and run applications
Integrate mobile into the fabric of the organization
Transform
Build
Optimize
© 2013 IBM Corporation 15 #ibmmobile
Solution Using the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms.
Benefits Reduces multiplatform development costs by 60 percent when developing for five platforms
Challenges Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees
Rohde & Schwarz cuts mobile development costs by 60 percent. The IBM Worklight platform facilitates rapid mobile application development
Develop and run applications
© 2013 IBM Corporation 16 #ibmmobile
Challenges The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.
Kochi Medical School Hospital improves care quality while cutting costs using Mobile Enterprise Services
Benefits Lower per-device expense helps reduce maintenance costs and equip a larger pool of employees.
Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices.
Solution IBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.
Integrate mobile into the fabric of the organization
© 2013 IBM Corporation 17 #ibmmobile
Challenges NS Shopping currently sells its merchandise via television, catalogues and online, missing out on significant opportunity from a broadening set of sales channels where consumers are actively connecting with retailers.
Benefits NS Shopping developers are able to expedite the application development lifecycle and quickly deliver valuable mobile services to customers, thus improving customer satisfaction.
NS Shopping selects IBM to transform customer experience with Mobile and Analytics Technologies
Solution IBM's MobileFirst Platform enables NS Shopping to uncover data insights about individual consumer preferences while developing mobile applications to deliver a consistent, connected customer experience across multiple devices.
Connect with customers in context
© 2013 IBM Corporation 18 #ibmmobile
Ford Motor Co. enables mobile user experience with M2M technologies
Create new value at the moment of awareness
Challenges Increasingly sophisticated mobile technologies continues to raise the bar on drivers’ expectations for their vehicles and their driving experience. Ford needed to provide its customers with safer, simpler ways to connect with in-vehicle technologies and their digital lives. "
Benefits Ford improved tracking of maintenance issues and vehicle owner behaviors and increased customer satisfaction by enabling vehicles to self-diagnose and report incipient maintenance issues
Solution Ford implemented IBM WebSphere software, which helps enable the company to build, manage the mobility functions that enhances the mobile experience for the customers and increase the service predictability
First
© 2013 IBM Corporation 19 #ibmmobile
Industry Solutions
IBM & Partner Applications
Banking! Insurance! Transport! Telecom! Government!Retail! Healthcare! Automotive!
Application & Data Platform
Stra
tegy
& D
esig
n Se
rvic
es
Cloud & Managed Services
Devices! Network! Servers!
Developm
ent & Integration Services
Management Analytics Security
Offering Portfolio
First
© 2013 IBM Corporation 20 #ibmmobile
Scan & Certify!
Instrument!
Test!
Integrate!Obtain Insight!
Manage!
Deploy!
Design & Develop!
The IBM Mobile Application Development Lifecycle
First
© 2013 IBM Corporation 21 #ibmmobile
Gartner'does'not'endorse'any'vendor,'product'or'service'depicted'in'its'research'publica5ons,'and'does'not'advise'technology'users'to'select'only'those'vendors'with'the'highest'ra5ngs.'Gartner'research'publica5ons'consist'of'the'opinions'of'Gartner's'research'organiza5on'and'should'not'be'construed'as'statements'of'fact.'Gartner'disclaims'all'warran5es,'expressed'or'implied,'with'respect'to'this'research,'including'any'warran5es'of'merchantability'or'fitness'for'a'par5cular'purpose'
Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen
Aug 7, 2013''
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm
Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms
�As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.�
First
© 2013 IBM Corporation 22 #ibmmobile
1! Download the IBV mobile study: http://ibm.co/ibvmobile!
Join the conversation and learn more: • www.ibm.com/mobilefirst • twitter.com/IBMMobile (# IBMMobile) • facebook.com/IBMMobile
2!3!
Three Ways to Engage with IBM MobileFirst
Sign up for a free Mobile Agenda [email protected]!