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A total Technology platform for your brand protection
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BRAND PROTECTION & ANTI-COUNTERFEITING SOLUTION
A total technology platform for brand protection.
A brief overview of how the Digital Mass Encryption (DME) technology
works for anti-counterfeiting.
© Bliss AdTech. All rights reserved.
Media Reports …
© Bliss AdTech. All rights reserved.
An evolution in product coding —
Digital Mass Encryption (DME)
ENCRYPTION TECHNOLOGIES ARE SOFTWARE BASED • Centralized secured computer center • Proprietary encryption & decryption algorithm • Result — encrypted alphanumeric UID codes are generated
KEY FEATURES
• Each individual purchasable item has its own separate code • Codes can be applied in all manufacturing formats; high volumes • Coded products allow validation by consumers, agents, etc.
FUNDAMENTAL BENEFITS
• Code validation by encryption only — no database involved! • Removes all security concerns (external and internal) • Extreme performance and response times • Significant cost savings at high volumes
© Bliss AdTech. All rights reserved.
All roads start with product serialization
• Each individual product has its own unique ID (UID)
• Easy to apply in most manufacturing processes
• Once products are serialized, complete anti-counterfeiting protection is enabled.
• Other offerings available to brand owner - consumer marketing and supply chain management.
Brand Protection
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The Unique Serial numbers (UID) generated by server are placed on products in two ways
Script form 2D barcode
h3kcn8idm1na8fb
m48caz0gm4lms5j
7ba3qem5id2nd9m
Each 2D barcode contains a unique serial code and secure link to Servers.
• alphanumeric code • easily readable by consumers • each and every item will have its own unique serial number (UID)
• international standard (widely in use now) • harmonize with emerging global standards • verification efficiency with barcode readers • combat counterfeiting & parallel imports
India • Canada • Malaysia © Blisslogix Technology Solutions. All rights reserved. © Bliss AdTech. All rights reserved.
Option 1 — direct printing • 2D barcode + UID generated and transferred for printing • a unique code is printed directly onto each saleable item
Option 2 — affixing labels • 2D barcode printed directly upon labels • coded label applied on package; instructions for authentication
Server Production place
Web
UID IMPLEMENTATION
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Point of Sale verification through SMS or 2D barcode reader app using camera in mobile devices with Internet capability
• Code Valid Message • Code NOT valid Message
Consumer Empowerment for Brand Protection
Bounce-back Message
© Bliss AdTech. All rights reserved.
The DME advantage
PATENTED ENCRYPTION TECHNOLOGY (DME)
• Eliminates database storage of codes • Extreme performance; low cost; unparalleled security • Integrated with 2D barcode technology & GS1 standards
Flexible implementation options
• Direct package printing or label application • ON-LINE or OFF-LINE code transfer options • Customized software offers the ultimate in data security
Diverse and powerful application features • Consumer empowerment for point-of-sale validation on a global scale • Instant authentication of package at any level through a single application • Track & Trace enabling to meet local and global requirements
Customized Track & Trace implementation
• Proprietary parent-child hierarchy building software • Full turn-key plant-level installation to meet all T&T needs • And offers a total solution
A track-record of success • Excellent implementation record • Diverse group of partners and collaborators • A global company with global reach
© Bliss AdTech. All rights reserved.
What can a counterfeiter do to bypass DME-protected brands?
IGNORE ALTOGETHER — RELEASE FAKE PRODUCTS WITHOUT ANY CODES
• corporate and consumer surveillance will easily detect counterfeits • interdiction risk to counterfeiter, distributor, and retailer
Print bogus or arbitrary codes on fake products
• DME codes are 15-digit alphanumeric — 3615combinations • impossible to guess a correct code • bogus codes will always fail authentication
Obtain many genuine codes and apply individually to fake products • counterfeiter must first acquire many genuine products • extremely cumbersome and difficult — not cost effective
Acquire a single genuine code and apply to many fake products
• this is the most likely scenario • will not succeed for multiple reasons (next slide)
© Bliss AdTech. All rights reserved.
Defeating The Counterfeiter
LOGICAL PROTECTION
• limit on public authentication • consumers are restricted to authentication of any code • multiple authentications of same code will raise a flag • authentication by security officers does not affect the code
FORENSIC PROTECTION • mobile identity of false SMS authentications provided by Blisslogix • source of “same code–multiple authentications” can be identified • brand owner (or security agency) can gather intelligence • interdiction and enforcement efforts can be initiated at source • consumers authenticating the duplicate code will be alerted
PSYCHOLOGICAL PROTECTION • retailers will realize the impact of point-of-sale authentication • counterfeiters will realize that their supply chain can be divulged • both corporate and consumer oversight represents a new dilemma • “fear of getting caught” will serve as powerful deterrence
© Bliss AdTech. All rights reserved.
India • Canada • Malaysia © Blisslogix Technology Solutions. All rights reserved. © Bliss AdTech. All rights reserved.
India • Canada • Malaysia © Blisslogix Technology Solutions. All rights reserved.
Automotive OEMs (e.g., Fiat, Peugeot, Land Rover) • Anti-counterfeiting, warranty, end-customer loyalty, maintenance schedule adherence program, product recall Auto spare parts & accessories manufacturers (e.g., Michelin, Continental, Yuasa, Johnson Controls, etc.) • Anti-counterfeiting, warranty, mechanics/retailers loyalty program, product recall Consumer electronics, White goods, parts & accessories (e.g., Samsung, Sony, Whirlpool) • Anti-counterfeiting, warranty, consumer loyalty program, promotions, lucky draw Pharma, Medical devices, implants (e.g., GlaxoSmithKline, Sanofi, Omron) • Anti-counterfeiting, track-n-trace, product recall, clinical trials, patient adherence program, mobile-based customer authentication
Solutions for various industries
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Printers (e.g., Ricoh, Epson, Brother) • Anti-counterfeiting of printer cartridges, warranty International luxury products (e.g., Louis Vuitton, Gucci, Cartier, Rolex, Ray-Ban) • Anti-counterfeiting Sports goods (e.g., Adidas, Yonex) • Anti-counterfeiting, warranty Food (e.g., Nutella) • Anti-counterfeiting, promotional campaign Beauty products (e.g., L’oreal) • Anti-counterfeiting, consumer loyalty program, promotional campaign
Solutions for various industries
© Bliss AdTech. All rights reserved.
Beer and common liquor (e.g., Kingfisher, Heineken) • Anti-counterfeiting, promotions, contests and lucky draw Premium liquor (e.g., McDowell’s No.1, Absolut Vodka) • Anti-counterfeiting Watches, Calculators (e.g., Rolex, Casio) • Anti-counterfeiting, warranty Tobacco (PhilipMorris, British American Tobacco) • Anti-counterfeiting, FCTC regulation compliance FMCG (chocolate, chips, biscuits, shampoo, soap, etc.) • New product launch, Promotions, lucky draw, contests Tickets (sports events, cultural events, large parties, etc.) • Eliminate fake tickets and impersonation
Solutions for various industries
© Bliss AdTech. All rights reserved.
Government • Tax stamps for liquor, tobacco & other contraband / highly taxed products to increase tax collection and to control consumption / usage • Citizen ID cards, Passports, Welfare program card, Land records, birth certificates and any other documents susceptible to faking/duplicating Banks, Insurance and financial institutions • Loan, insurance documents, agreement, valuation records, etc. Universities, colleges, schools and technical training institutes • Prevent faking of degree certificates, mark sheets, etc. Book publishing • Anti-counterfeiting • Enable access to additional content in web, by providing a scratch off label (with a unique number beneath it) in the original books
Solutions for various segments
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Bliss AdTech
Thank You
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