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Instagram Imager y
Place + persona
So many people across the globe use music to broadcast their personalities and lifestyles tothe world
We use our imagery to capture this broad range of personas
Smartphones drive data usage with iPhone and Android leading
Media Activities Used by Operating System
Source: Nielsen Mobile Media Survey, US, Q2 2009
All Mobile UsersSmartphoneBlackBerryApple iPhoneAndroid
MobileInternet App
DownloadsLocation-basedServices Mobile
Video Mobile Commerce
Android Market
Gmail
Google Maps
YouTube
Pandora
0 150 300 450 600
Time per Person on Most Popular Appson Android OS (Minutes)
Apps:!Facebook, Maps, YouTube, and Pandora lead on bothAndroid and iPhone, Gmail leads on Android
eBay
Gmail
Google Maps
YouTube
Pandora
0 225 450 675 900
Time per Person on Most Popular Appson Apple iOS (Minutes)
1996 2000 2002 2004 2006 2008 20101998
Content Commerce Consumer Community Connectivity
Web1.0Contact
Content
WiFi Mobile
iPhone Android
Tell Me | Show Me Experience | Engage Me Involve Me | Real Me
The evolution of digital communication—entering the era of ‘WIW’
Web2.0
WebNext
P U B L I C I S M O D E M
Web BrowsersGateway to Information
SearchFinding Information
EmailDigital Communication
ShoppingAggregated Information
UGCRise of Empowered Consumer
P2PSharing
Social NetworksRise of Empowered Consumer
BlogRise of Empowered Consumer
AJAX
Open Social
Semantic Search
Location-basedSocial Networking
Dial-UpHits Critical Mass70% of US online
BroadbandHits Critical Mass
Brochureware websites dominateFragmentation Accelerates
Growth ofecommerce
Explosion in user-generated content
Lifestreaming: 3rd screenbecomes 1st screen
UNDERWORLD;BARKING
Electronics wrapped effortlessly around songs; streams of consciousness lyrics that formindelible images; a perfectly balanced mixof melody and rhythm.
BEAVIS & BUT T-HEAD
Retooling the MTV brand for the Millenial* generation
*The portion of the network’s target viewing audience born after 1980.
• MTV faces turf incursions from all sides including the Internet, cell phones, and video games
• Millenials place a very high premium on self-expression, by curating their identities onFacebook profiles
• Keeping it real—one of the biggest put-downs in the Millenial world is to label someone as ‘fake’
• Snarkiness of Generation X carries lower appeal among those with less hierarchical upbringings
• Generational archetypes: the creator, expressing who one is; the seeker, searching for theirplace in the world; the lover, navigating relationships; the soloist, craving a sense of belonging; the magician, seeking personal power; and the master, striving for control in their life
SheerDriving Pleasure
Total RegistrationsBMW and MINI France
0
12,500
25,000
37,500
50,000
2000
Present 0
10,000
20,000
30,000
2000
Present
Digital Innovation — The iPad Opportunity
We can leapfrog the competition by getting behind this dynamic new platform as it comes to market
G2 believes there is a significant opportunity in a tablet experience based on Apple’s new iPad platform
G2 is currently exploring the development of an iPad project for one of our financial services clients
Conversations and Reciprocal Engagements
Practical HypertensionManagement:
Hilton New Orleans Riverside
Michael A. Weber, MDChairpersonAssociate Dean for Clinical Investigation
Grand Salon A, First FloorTwo Poydras StreetNew Orleans, Louisiana
Translating Guidelinesinto Clinical Practice
Event is presented in conjunction with the American Academy of Physician Assistants’31 st Annual Physician Assistant Conference.
and Professor of MedicineSUNY Downstate College of Medicine
Yahoo! Health Research of Consumer Behavior and Intent:— 65% of the online population used search to research healthcare information
— 34% of searchers would never take a medication without first looking it up online
— 70% of searchers would question their doctor if they get a Rx other than brandsthey read about through search
Search reaches those who are actively seeking information
The Importance of Search and
Current Marketplace
Other Resources
MEDICAL EDUCATION
Global, full-service medical education company
Division of RCW
Established in 2001
45+ dedicated staff
WEST COAST ARM
Marketing strategy, consulting, and planning
Website design,content development
Online media planning
eDetailing
Online market research
New model forWest Coast agency
West Coast account service,East Coast creative
Established in 2001,staff of 18
Digital • Interactive • Audacious
INTERACTIVE MEDICAL AD AGENCY
Achieving Peak Performance by
Focus on increasing physician knowledge of NSAID-inducedGI ulcer prevalence and risk factors
Deliver the Arthrotec message to top targets:– NSAID patients identified by physicians as high GI complication risks– Diclofenac patients at high risk for GI complications
Go with it!
P E R F O R M A N C E
P E A K
Understanding Patients at Risk
