Breaking Out Of The Page

Adriaan Bloem,

Senior Manager Online

MBC Group

Who am I?

Also at Magnolia Conference

• Tamer El Nasser, Operations Manager Jordan

• Tariq Shadid, Technical Team Lead

• Salah Safi, Technical Team Lead

MBC

MBC HD

MBC Action

Introduction: MBC Group

• Based in Dubai

• Largest broadcaster in the Middle East; ~160 million viewers, ~50% market share

• Twelve television channels (FTA via Satellite), two radio stations

Al Arabiya is separate in Group

Online

Locations

Amman, JordanOperations

Dubai, UAEHQ

Cairo, EgyptEditorial

The Netherlands

SEA LEVEL

UAE

Beware of the Camels

Sudden Camel Attack

Media City

Palm

Trees and Leaves

Pages in a Site

Trees

Leaves

Can’t See The Forest For The Trees

Managing Content

CMS

Content in a Tree?

Content in a Tree?

Mobile

The “Second Screen” is really the First Screen

Mobile… Tree?

CMS Managing Leaves

Trees in the Desert

Flow

Content in Streams in an Ecosystem

Content Ripples in the Pond

GOOGLE

FACEBOOK

MOBILE

WEBTWITTER

CMS is the Source

Channeling through Feeds

Feeding the Ecosystems

Questions?

adriaan.bloem@mbc.net

@adriaanbloem