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Brainstorming the West African App Scene
Jean-Marie [email protected]
Christelle [email protected]
June 2014
Agenda
1.Introduction2.Population needs3.What works? 4.Difficulties and obstacles 5.What could work better?
1. Introduction
Sharing ideas and experiences The case of the SenMobile startup What works? The most successful and
profitable apps How can operators partner with
developers to drive the app industry?
About
Mission: Building capacity & organize the mobile community
Bootcamps, courses, competitions, conferences, faculty & professional training, mentoring, pilots…
> 450 developers trained ~ 10 apps in the stores after mentoring Several winners of international competitions Participants became entrepreneurs and work in mobile
startups & compagnies
News
Entertainment
Accounting
Communicate
2. Population Needs
Mobile phones
Financial transactions
Games, videos…
News, information…
Voice
SMS, USSD
SMS, Data
Data
2G
3G
3. What Works?
App downloads
Mobile money
SMS games
Mobile Money
Real need
Budget for
marketing and
communication
necessary
Most Downloaded Apps from Google Play in Senegal(Source: Distimo Holding B.V. June 9th, 2014)
Viber
Skype
33, 37, 55
55 - 200
10,000 to 50,000 downloads worldwide
RANKING
4. Difficulties and Obstacles
Ecosystem Business models
Content Population behavior
Ecosystem / Business Model Visibility of the
services Difficulty to establish
win-win partnerships Revenue sharing
[70%-30%(Op) VS 40%-60%(Op)]
Service monetization Training not adapted Lack of funding
Financial and investment institutions
Regulator
Human resources
Mobile service providers
Companies
Startups
Operators
Service platforms
Customers
Content in Senegal
News TV Series
Radio programs Sport
Content can create value Need of diverse and quality local content
Population Behavior
Is M4D really the solution?
SenMobile’s Experience senmobile.com
Live scores of local soccer games (sept. to feb. only) via web site, SMS service and apps for Nokia, Android, BlackBerry and Windows phones
More than 2000 games covered since 2011
SenMobile’s Experience with NawetaanLive.com
NawetaanLive.com: Content and Services
NawetaanLive.com’s Timeline September 2011 - LAUNCH Summer 2012 - Initial contacts with operators for partnership to
scale September 2012 - Partnership with a radio; no finalized
partnership with sport organizations April 2013 – No finalized partnerships with news web sites April 2013 to September 2013 - Follow-up contacts with
operators January 2014 - Change of revenue sharing with operators February 2014 - THE END AFTER 3 SEASONS
5. What Could Work Better?
More adapted training offered at the college level More support and mentoring of companies in the production of local
content More funding More support and mentoring in the phases of development and
promotion of innovative services Win-win business model focusing on mobile service providers Opening of mobile payment API and exploration of other billing methods Development of partnership between content providers and aggregators
