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BOSSdev's latest webinar entitled "Online Gaming - Now Any Business Can Play" Learn how to enter the realm of branded flash games and obtain results without breaking the bank. Branded flash games provide a strategic way to engage customers and create measurable ROI at the same time. Entertaining and compelling, these games are all about creating interactive, customer brand experiences that offer you plenty of mileage. Many think the world of fun and games is out of reach, and that's a definite misperception. As technologies rapidly evolve, new, affordable, and innovative ideas are making their way into the online gaming world. Get ready to find out what's possible for you (right now!) from virtual games to banners to mobile applications to games for iPhones. Whatever your situation, there's always something ready to suit your needs and we are here to help you find your prize. It's your chance to learn what's truly possible with branded flash games. And since there's nothing to hold you back, your business can win big!
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Twitter Back Channel : #BDgaming
Branded Flash Games : Intro
Now Speaking : Cosmin Ghiuaru
ONLINE GAMING
Start Up
Now Any Business Can Play
Enterprise
Flash Branded Games
Boutique
Branded Flash Games :
Credits Now Speaking : Cosmin Ghiuaru
CAST AND CREDITS
COSMIN GHIUARU |
GRANT KRAVITZ |
MICHAEL DRAGICH |
Interactive Solutions Architectaka “Speedy”
Business Development Directoraka “Clyde”
Rich Media Solutions Architectaka “Shadow”
Press StartBFG : Now Speaking : Grant Kravitz
INSERT COIN AND PRESS START
Who is BOSSdev
Our Experience
Where We Play
Branded Flash Games
What is ROI?
Press StartBFG : Now Speaking : Grant Kravitz
WHERE IN THE WORLD IS BOSSDEV
Press StartBFG : Now Speaking : Grant Kravitz
WHAT IS A“BRANDED FLASH
GAME”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
What is ROI?
Branded Flash Games
WHO ARE THEPLAYERS?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
WHAT IS A“CASUAL GAMER”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
13%
18%
27%
25%
17%
Ages18-24 25-34 35-44 45-55 over 55
NOT JUST FOR KIDS
Source: Ad Age ,Casual Games Info and Stats, March 26, 2008
Who Are The Players?BFG : Now Speaking : Grant Kravitz
FUN FOR A GIRL OR A BOY
What is ROI?Male48%
Fe-male52%
Who Are The Players?BFG : Now Speaking : Grant Kravitz
FemaleMale
0%
25%
50%
75%
100%
NoYes
58%67%
SHALL WE PLAY A GAME?Do You Share Games With Friends or Challenge Them to Beat Your
Score?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
GirlsBoys
0%
25%
50%
75%
100%
NoYes
95% 91%
A+ FUNDo Games Help Educate Kids?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
Advergame SweepstakesPromotions Offer
Membership Offer Online Accessto TV Commercials
0
10
20
30
40
50
60
70
80
7365
25
53
Tota
l Sur
veye
dKID TESTED, NUMBERS APPROVED
How the Top 85 Food Brands Market to the Online Youth Demographic
Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing, AdAge.com. July 19, 2006
Branded Flash Games
THE NEWARCADES
The New ArcadesBFG : Now Speaking : Michael Dragich
RICH MEDIA BANNER ADS
Leverages Existing
Games
Reach Varied Audience
Increase Web Traffic
Engage More Users
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
CASUAL GAME PORTALS
In Game Ads
Share
Game Health
Game Popularity
The New ArcadesBFG : Now Speaking : Michael Dragich
SOCIAL MEDIA NETWORKS
Leverage Facebook
Platform
In-Widget Game Play
Build Recurring Users
Desktop Distribution
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
MOBILE DEVICES
Mobile Link
Mobile Point
Relevant Quick Stats
Games are Going
Mobile
Branded Flash Games
TOKENS ORQUARTERS?
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
2004 2009$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
Branded Flash Game Expected Revenue
Source: Yankee Group
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
PLAY IT AGAIN, FLASH
More Than 5 4 - 5
Times 2-3 Times 1
Time
0%
25%
50%
75%
MaleFemale
Number of times particular games are played
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
YesNo
Not Certain
0%
25%
50%
75%
100%
Female
Male
SIMON SAYS SMILEDo you have a positive opinion of companies that sponsor free games?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
YesNo
Not Certain
0%
25%
50%
75%
Female
Male
MORE BUCK FOR YOUR CLICKWould you purchase a product from a sponsor of a free game?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
CHOOSE YOURSKILL LEVEL
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
LICENSEDOFF THE SHELF
Popular Game Engine
Off the Shelf
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
BRANDEDFLASH GAMES
BOSSdev Original Branded Flash Game
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
CUSTOMFLASH GAMES
Example Game EngineCustomized
Social Widget
Branded Flash Games
KEEPING SCOREDISTRIBUTION, TRACKING,
& ANALYTICS, OH MY
Keeping ScoreBFG : Now Speaking : Michael Dragich
DISTRIBUTION CHANNELS :
TRACKING & ANALYTICS :
TRACKING AND ANALYTICSIt’s Tuesday 12:14pm, do you know where your Flash game is, and who’s playing it?
Branded Flash Games
POWER UPLINKS & RESOURCES
Power UpBFG : Now Speaking : Michael Dragich
DISTRIBUTION CHANNELS :• ClearSpring –
http://budurl.com/clearspring • Gigya – http://budurl.com/gigya • Facebook – http://budurl.com/FBads
SOCIAL GAME PORTALS :• Kongregate –
http://budurl.com/kongregate • MyGames –
http://budurl.com/mygamesto • Addicting Games –
http://budurl.com/addictgames • MiniClip – http://budurl.com/miniclips
TRACKING & ANALYTICS :• Google Analytics• Mochibot –
http://budurl.com/mochibot
OPT IN :
BOSSdev Portal – http://budurl.com/BDportal
Opt in to our mailing list and recieve :
• Source for this presentation• Audio archive of this webinar• Information from BOSSdev on
how Branded Flash Games can specifically help you and your company
STATISTICS CITED HERE :• Source in context on each slide
LINKS AND RESOURCES
Bonus RoundBranded Flash Games :
BONUS ROUND
QUESTIONS & ANSWERS
THANK YOUTwitter - #BDgaming
Cosmin Ghiurau + [email protected] + www.Twitter.com/cosguruGrant Kravitz + [email protected] + www.Twitter.com/gkravitz
Michael Dragich + [email protected] + www.Twitter.com/dragich
Follow BOSSdev + www.twitter.com/BOSSdev
Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual CommunitiesRich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 | W bossdev.com
