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07.16.15 - Capital Flows in the Technology Sector - Issue 65
Amazon Web Services bought AppThwack, a startup that developed a web servicefor testing out mobile sites and mobile apps on real iOS and Android devices. Splunkacquired Caspida, a startup that uses machine learning techniques to help identifycyber-secruity threats. Zealot Networks has bought content company ViralNova for$100 million.
Emerging era of digital marketing
In the digital space, marketing is highly focussed. Advertisements and promotioncampaigns are no longer “one-size-fits-all”. It is directed at a particular community, asocial group, family or even individuals.
Learn more about the article
07.14.15 - HGGC to buy European software companySelligent
Middle market private equity firm HGGC isexpected to announce an acquisition of a Europeanautomated marketing software company calledSelligent.
Selligent, which is based in Belgium and competeswith Salesforce, counts Samsung, GM and IKEAamong its clients and serves more than 450 brands.
Reuters
07.14.15 - Digital Realty Trust to buy Telx in $1.88 billiondeal
In a sign that the data center market isconsolidating, Digital Realty Trust is buyingTelx from ABRY Partners and Berkshire Partners ina deal valued at $1.886 billion.
The acquisition would just about double DigitalRealty’s data center “footprint” and give itsbusiness customers access better access to Telx’sinterconnection system which links cloud providers,internet service providers, and content companiesinto a massive network.
Fortune
07.14.15 - Remitly Buys Talio To Boost Its Money TransferApp With Messaging Features Seattle-based mobile remittance app Remitly —which lets people in the U.S. send money to Indiaor the Philippines — has acquired Talio, a picturemessaging app co-founded by ex-Amazonengineers with Snapchat-like features to let imagesand text disappear if you wish.
While Remitly and Talio were in different appcategories — respectively finance and messaging— they have something in common. Bothmessaging and remittance services areovercrowded with competition, so the consolidationmay bring economies of scale.
Techcrunch
07.14.15 - Leading Mobile Commerce Platform, Wish,Acquires Locket Furthering its vision to create an engaging, nativemobile experience, Wish, the leading mobile
commerce platform, announced that it hasacquired Locket, an intelligent personalizationplatform that brings breaking news and othercontent to smartphone lock screens.
"Wish is creating what Amazon could have been onmobile -- a personalized shopping mall available inyour pocket for anyone around the world," said Kim,Founder and CEO of Locket.
Prnewswire07.14.15 - Amazon Web Services buys AppThwack
AppThwack, a startup that developed a webservice for testing out mobile sites and mobile appson real iOS and Android devices, announced that ithas been acquired by public cloud market leaderAmazon Web Services.
The news comes a few days after Amazonshowcased a new service, AWS Device Farm, thatbears a strong resemblance to AppThwack.
Venturebeat
07.14.15 - Demandbase Raises $30 Million to ExtendLeadership in Account-Based Marketing Demandbase, the leader in account-basedmarketing, announced today that the company hasraised $30 million in growth equity financing in around led by Sageview Capital.
"We already see customers spending 10X more onABM than they spend on Marketing Automationtools, and the category will continue to explodeover the next several years," said Chris Golec,CEO of Demandbase.
Capital Raised: $30 Million
Marketwatch
07.13.15 - Rakuten Buys Virtual Fitting Room StartupFits.Me In A Fashion Commerce Play Rakuten — Japan’s answer to Amazon with e-commerce operations and investments that stretchfrom digital media and e-commerce marketplacesthrough to social media and transport apps — ismaking another acquisition to expand its holdings,this time in the area of fashion.
The company has acquired Fits.me, a startupfounded in Estonia and now headquartered inLondon that develops “virtual fitting rooms” — two-way technology that lets online buyers who can’tphysically try something on better visualise howthose items might fit them; and lets retailers collectmore information about the preferences andinterests of visitors to their sites
Techcrunch
07.13.15 - Event Management Company etouches BuysTapCrowd Mobile Apps etouches, a provider of cloud-based eventmanagement software solutions, has acquiredTapCrowd, a company that creates mobileapplications for events that provide marketing datafor businesses and associations globally.
“Our deep integration with etouches’ enterpriseevent management platform will offer clients aseamless experience, combining a state-of-the-artevent mobile experience with unprecedentedmarketing, social, and data opportunities topromote and monetize their events,” said NikoNelissen, CEO, TapCrowd.
Meetingsnet.com
07.10.15 - Groupe Acticall Announces It Has Agreed toAcquire Sitel
Groupe Acticall, one of the largest CRMcompanies, has agreed to acquire Sitel WorldwideCorporation, a global customer care provider.
“We are delighted to execute this strategy bypartnering with such a high quality business asSitel. With a leading international footprint, a bluechip customer base, a very talented managementteam and great technology, Sitel is already a worldleader. With the Acticall team and the support ofCreadev, we will strive to expand the Sitel businesseven further.” said Laurent Uberti, CEO of GroupeActicall.
Yahoo07.09.15 - Splunk Buys Security Startup Caspida For$190M
Splunk acquired Caspida, a Palo Alto startup thatuses machine learning techniques to help identifycyber-secruity threats from inside and outside thecompany.
Splunk helps companies deal with the onslaught ofmachine data coming from IT systems using datascience techniques and automation to make senseof it. Part of that is a growing security business,which accounted for a third of the company revenuein its most recent quarter.
Techcrunch
07.09.15 - Zealot Networks buys content companyViralNova
Zealot Networks, the latest entrant to digital media,has scooped up major media property ViralNova for$100 million in stock and cash. ViralNova is a hub for videos withclickable headlines. That’s just the kind of
entertainment that Zealot Networks founder DannyZappin is trying to bring to his fledgling digitalmedia company. He says he’s interested in contentthat attracts millennials who are moving awayfrom traditional television.
Venturebeat
07.09.15 - SITO Mobile Acquires Hipcricket's MobileAdvertising Business
SITO Mobile, Ltd., a leading mobile engagementplatform provider, announced that it has acquiredthe mobile advertising business from Hipcricket Inc.The seller will receive 6,205,602 shares of SITOMobile common stock valued at $2.4 million and$1.3 million in cash for a total purchase price of$3.7 million.
The purchase enables SITO to tap new revenuestreams for its mobile advertising business throughHipcricket's existing customer relationships withboth advertisers and brands.
Money.CNN
Bois Capital is a technology-focused independent investment bank that providesfinancial advice on significant mergers and acquisitions. The Bois Capital team hasextensive international corporate finance experience and international, senior levelconnections in the technology sector, including cloud, software, IT services, digitalmedia, wireless, networking, and big data/analytics.
Contact us today to confidentially discuss your company's corporate financeobjectives.
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745 Fifth Avenue, Suite 500New York, New York 10151(212) 920-6729 Ben BoissevainManaging Partner(212) 920-6729, [email protected] Peter BenedictManaging Partner(212) 920-6729, [email protected] Salman BakhraniAssociate(212) 920-6729, [email protected]
620 Newport Center Drive, Suite 1100Newport Beach, California 92660(949) 274-4353 Tarang ShahManaging Partner(949) 274-4354, [email protected]
Dheeraj ChinthalapellyAssociate(949) 274-4354, [email protected]
The Bois Capital Weekly Report is written by Sal Bakhrani, Associate.
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