Nice to meet you

• Amsterdam, since 2010

• Subsidiary of Moreless

• In house development

• Wi-Fi networks as a service and for counting, track & tracing,

• Wi-Fi, Business Intelligence & Managed Network Services

• International

• Google Analytics = clicks

Bluetrace data = bricks; improve visitors and conversion

• Multi disciplined: retail, malls, real estate, traffic, cities and leisure

Where is traffic and people we can do the analytics!

Wi-Fi as a service

Access Points, a.o. Marketing & Information tool

Services for you customer / visitor Data: group behavior

Business areas, shopping, edu,

health, public, .…

Newsletters, offers, tickets,

discounts, Facebook,

landingpage, ….

Internet access; searching,

shopping, mail, chat, working,

enjoying Can be used for analytics of bricks to improve your

services or business rules

Data: in four steps to results

Access Points, a.o. Analysing, interpreting & reporting

Non-personal Big Data storage Stimulate business & growth

Access Points; Bluetrace routers or Cisco, Belkin,

a.o.

Dashboarding, insights,

trends, prediction, learnings….

Business Intelligence

Ordening Big Data; collecting data, storaging data,

Planning, staffing, routing

& cost-efficiency, improving results

Data > Insights > More Effectiveness

Staff & attendance Heatmap Plotting

Zoning Traffic Routing

Conversion Origin & Destination Omni-Channel Engagement

Heatmap

• Showing visiting time and frequency in 1 heatmap

Staff & attendance

• Dynamic Staff planning• Effective working hours• Performances• Based on number of visitors

and shop time per visitor

Plotting

• Staff, visitors, security• Position of iBeacons

Zoning

• Intensity per location• Frequency of visits in zones• Visitors vs staff

Traffic

• Footfall• Passing pedestrians• Shop visitors• Dwelling time• % 1st time visitor, 2nd time, etc.

Routing

• Footfall• Passing pedestrians• Shop visitors• Dwelling time• % first time visitor, 2nd time

etc….

Origin & Destination

• Analyses, matric, showing routing from A to B etc

Conversion

• Window, percentage of passing pedestrians that enter shop/mall/zone

• But also for street, mall, city

Omni-Channel Engagement

• Free or paid Wi-Fi combined with marketing, survey, loyalty

OR

Traffic

Detection Networks

Road Traffic Duty of Safety: Roadworks Cycle Counting

Zoning Origin & Destination

Omni-Channel Engagement

Duty of Safety: Roadworks

• Worked hours: start / end• Number over road workers

(near real time)• Effective working hours

Road Traffic

• Travel time, loss & speed• Speed loss• Origin & Destination• Vehicles with Bluetooth / Wi-

Fi car kit (hands free)

Cycle Counting

• Based on portal approach combined with Tourist Gateway Signs

• Number of bicycles (unique –non-unique)

• Usage times, intensity

Zoning

• Intensity per zone• Section: area between zones• Frequency of visits in zone /

area• Unique visitors zone / area• Time in zone / area

Detection networks

• Design, build, maintain small to large Bluetooth / Wi-Fi detection networks

Origin & Destination

• Analyses, matric, showing routing from A to B etc.

Omni-Channel Engagement

• Free or paid Wi-Fi combined with marketing

Example: Traffic

Retail value: non-personal insights

Group Insights

Groups pass by Groups get in

Service level Buyers vs. Non-buyers Time spend When, what, how often Routes

Retail value: shop

Insights create possibilities Sell, upsell, crosssell and more effective planning saves costs

Reward your customers foryour own good

Data Value per store Measure staff; training & planning Loyalty

Retail value: mall

Deploy schematic

Deploy? It is easy!

Option 1

Using existing Wi-Fi Access Point to start measuring today: 24/7 and very accurate

Example Juniper Networks, for instance on Schiphol

Option 2Using the Bluetrace Access Points

Example Milan mall

Analytics - New KPI’s:

• 1st store visited

• 35% 1-time visitors in 3 months

• New visitors

• Average Shoptime in Mall

Example: Retail

• Insight in number of customers to adjust workforce, get a beter insight in sales results and measure the effect of marketing activities.

• For over 200 shops and 3 brands (ICentre, MyCom, Dixons)

Example: Wi-Fi network (leisure, mall)

Some references

Don’t hesitate to contact us!

Vaalmuiden 31046 BV Amsterdam

T +31 (0)20 240 13 00E: info@bluetrace.eu

Or visit us on www.bluetrace.eu