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People Helping People, Inc has added Bluetooth Proximity Marketing Technology; PeopleZZing. As if VOIP (PeopleZDigital), wireless (PeopleZ Wireless), IVR the Handsfree Solution (Interactive Voice Response) wasn't enough. Most trend geeks solute mobile advertising, yet majority focus on text message marketing campaigns . PeopleZZing is another game changer. Prepare to be wow'd by the information shown here. And yes internet marketers it is HTML5 friendly and can hold your precious opt-in box! This is a permission-based product aka not spam. You can't control who sends a text; at least not now... Visit http://phpico.com/turnkey or call 877-787-9320 to learn more about this exclusive product to PHPI. People at Their Best.
Citation preview
Bluetooth MediaBusiness Plan
What is Blu-PonZ ?
Blu-PonZ re-innovates the OOH advertising market using new wireless technology such as Bluetooth
Blu-PonZ makes OOH advertising more:
Effective to advertisers
Attractive to prospects
Engaged with audiences
Intrigued to consumers
Influential for brands
Data driven
FREE to send & receive
Send & receive … UNLIMITED
A GREEN TECHNOLOGY
How It Works
An effective call-to-action Marketing Communication instructs consumers to enable their Bluetooth visibility to receive free content and discounts
1. Enabled Device Detection 2. The Permission Request
3. Consumer Receives Promotional Offer
Deployment Illustration
Ease of Use
No need to overcome a steep learning curve, downloading a Bluetooth message is as easy as receiving a call.
Accept incoming transfer from Blu-PonZ?
First, turn on Bluetooth , make it visible. This is as easy as changing the wallpaper or ringtone of a mobile phone.
Stand within a visible distance from theHotspot stand, wait for 2 to 4 seconds
The phone will be prompted with an acceptance message, click “YES” to download. File will be displayed after download
Yes No
Is the Market Ready?
There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associatespaints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6Billion by 2015.The $200M figure for 2010 is set to nearly quadruple by next year alone.By 2015, proximity-based marketing will account for roughly 29% of all mobile marketing spending.
Deployment Successes
Deployment Successes
Deployment Successes
Blu-PonZ Hotspots Overview
Thousands of hotspots negotiated across United States and growing
Capable of operating flawlessly in almost any frequency density
Blu-PonZ can adopt a “piggyback” strategy on digital screens, kiosks, etc.
Typical partnership term: 1. 2 years exclusivity, physical maintenance included2. Bluetooth base station is installed on the wall, ceiling or behind fixtures
High Density, Enclosure, Accommodates Multiple Advertisers
or Products and Services
Sample Sponsors
Blu-PonZ Hotspots Overview
Deployment Examples:
Malls, Shopping Centers, Outlets
Airports, Train Depots, Subways
Stadiums, Concert Venues, Civic Centers
Colleges, Churches, Government Complexes
Thank You
www.Blu-PonZ.com