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Julianne Taylor – Blogging on a Hot Topic Wordcampnz 2012
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Blogging on a hot topicJulianne Taylor
paleozonenutrition.com
It started with an outspoken vegan
Who has a blog, eats mostly fruit, and boasts superb health
How the hell does he thrive?
I researched him extensivelyAnalysed his dietWrote a thorough article with little bias
The paleo people linked to meThe 30BAD people linked to me
250 + comments, many long and thoughtful, from top bloggers
Vegan science,
This is less than ½ the post
Paleo nutritionist
Even Harley contributed, and sent me a new photo to post
The post led to another question that needed addressing:Do people fail on a raw vegan diet?
My most popular post however is one jam packed with useful information Omega 3 and omega 6
30K views + 150-200 views day (74 comments, many linked to it)
What makes a popular post?
• Hot topic – keeping an eye on topics of debate in my community
• Answering a frequent question or confusion (look for trends in forums, comments on blogs)
• Analysis and useful information (takes time and research)• Not just giving an opinion• Telling people really interesting new facts, pick a topic that
intrigues or fascinates people• Encourages debate from smart people, not self promoters• Post link to comments on other blogs if you have info that
helps others, helps to be known as a smart commenter first
• Trial and error• Look at other bloggers’ posts that go viral and analyse them