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public talk at Blogtalk 2010 by Werner BreitfussHypios and the impact of the social web on expert finding
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Blog Talk 2010
Dr Werner Breitfuss
R&D Project Manager
Hypios
Outline
What is Hypios
What kind of research are we working on
What is the social webs impact on our company
How do we facilitate the social web
Telling the Future of Hypios Research
What is Hypios
• Problem Solving Platform
• Driving Innovation
• Connecting Seeker (Companies)
• and Solvers (everybody else)
• Different ways - different products
What is Hypios
First Social Market Place for Solutions
• Web 2.0 Technologies to detect Experts and keep them connected
• Seekers and Solvers building communities
• Social tools to improve Solution finding
• Manage gained knowledge and solutions
Hypios Products
• Hypios.com– Main platform - social market place
– Used to keep userbase informed
– Offers a medium for the ongoing solving process
• Hy.Inside– Service that offers similar functionalities as
Hypios.com for internal use
– Internal expert identification
– Access to 150.000 Hypios experts
– Antidote to “not invented here” syndrome
Hypios Products
• Hy.Prize– a turn-key service– Creates Community– Fits any request– Large scale competition
• Hy.Link– Software-as-a-Service tool– research hub for research organizations– maps and analyzes an organizations research expertise,
highlighting new partnership – Uses Social Networking tools to stimulate knowledge exchange
among research teams.
What Hypios is not
• Question – Answer Website
– Ask.com
– Google Answers
– Yahoo! Answers
• Free to use
• Open Knowledge
Example
• Problem:
• Producer of Cereals
• Customer needs Solution for :
“Chocolate that doesn’t immediately
dissolve in hot milk”
Example
• Surprisingly no chemist, food researcher no chocolate expert but
• Solution proposed by small bakery in Italia
• Was using technology for their chocolate pans
• Been in use for years
Hypios Research Overview
There is only the social
Web
Social Web
• The Social Web and our interactions
– Semantic Web
– Expert Extraction
– Information Challenges
– Contacting
– Keeping connected
Facebook campaign impact
Chain
• Keywords, Topics, Concepts
• SolverSurfer
• Silver Rabbit
Keyword Extraction
• From problem description to
– Keywords
– Topics
– Categorize
• Matching Word clouds
Solver Surfer
• Find Experts in the Social Web
• Hotspots for different topics
• Crawling
• Selecting
• Ranking
Solver Surfer
• Different Resources Different Analyzers
• Social Interaction – No Social Interaction
Silver Rabbit
• Addressing Experts
• Channels
• Psychological Backgrounds
• Social Backgrounds
• Behavioral Patterns
• Personalized Messages
Silver Rabbit
Future Work and Challenges
• Predicting the Future
– Delphi Methods
– Expert consents of Solution Finding
• From A to C without B (Automatically find Solution A for Problem C without expert B)
– Automatic Mapping from Problems to Solutions
– Inherent Structures
Future Work and Challenges
• From Social Web to Physical Web– Geological Information
– Connecting people and objects in same vicinity
– Best Place for Best Solution
• Different Kind of Solvers– Experts
– Leaders
– Connectors
Questions ???
Thank you for your attention !