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Business information
Heritage & Local Studies
Public Library USPs?
Council/organisation priorities
Financial austerity
Changing patterns of use
Challenge to our information role
Context:
Exacerbating the
Disintermediation
Perceived Web 2.0 threat?
The Local Studies image?
Focus on your market
Chasing the youth market
“Being where our users are”
“Marketing what we do”
Following bandwagons?
Perceived “solutions”
The Power of Like?
• Increasing visitors to the library
• Increasing use of resources
• Building public/council recognition
• Increasing donations
Web 2.0 goals?
Measures of success:
• What you create – items posted/shared.
• People accessing it – downloads/views.
• Interaction with your content – comment, feedback, tagging, etc.
• Increased enquiries
Or These?
Measures of success:
• Creative communities fostered.
• Level of inter-user engagement & support.
• Collaborative content creation.
• Community-generated content.
Or Rather?
A changing paradigm
Heritage Gallery
The 'S' Factor
Social Media
Flickr and online forum
Embedding Video Clips
Community film-making
High Street project
Solihull Earth
Memoryscapes
Content creation
• Strategic integration
• Mainstreaming
• In the library and online
Self-organised Learning
The Future?
Family History podcasting
Place-based information
RelevanceVisibilityStrategy
IntegrationCreativity
(Radical) Trust
Essentials for success
People or Content?
People AND Content
Web 2.0: The Essential Mix
Beyond Lurking and Liking
David GillHeritage, Information & Virtual Services Manager
Solihull MBCe-mail: [email protected]