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NADO presentation to Illinois Association of Regional Councils 2013 Annual Meeting on 09/10/13
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ILARC 2013 ANNUAL MEETING09/10/13 | BLOOMINGTON, IL
Best Practices for Economic Development Districts
Ground Rules
EDDs can have a tangible and measureable impact on regional economies—and your CEDS should reflect that commitment
Creating a high-quality, high-impact CEDS is a reasonable expectation for all EDDs
CEDS reflects unique regions and EDDs—no one-size-fits-all process or product
http://www.nado.org/about/nado-survey-of-regional-development-organizations/
Upjohn Institute survey of 5,000 IEDC members:
How many EDOs are aware of a CEDS in their region?
14% rural4% urban
CEDS Challenges
Commitment—“check the box” mentality is most significant barrier to improvement
Readability—140 pages average, basic Word formatting, no executive summary or photos, data not well-integrated with strategies
Usefulness—should inspire residents to work together for measurable changes in regional economy & clearly articulate EDD’s role
“CEDS is about the process,not the product.”
Would you be excited about reading this?
Venture Fund – Wisconsin Rural Enterprise Fund (WREF)
Enterprise Center Network – Six Business Incubators located
throughout the Region totaling 180,000 square feet
Business Start-up & Sold – Botanic Oil Innovations, Inc.
New Business Start-up – Wolf Wood, Inc.
NORTHWEST REGIONAL PLANNING COMMISSION
http://www.pennyrilefuture.com
Make it easier for busy business owners to participate—consider aligning board members for EDD/CEDS and WIB.
EDDs and WIBs both need data analysis for federally required plans—why do it twice for the same region?
http://www.eda.gov/pdf/CEDS_Flyer_Wht_Backround.pdf
Background
Analysis of Problems and Opportunities
Goals and Objectives
Community and Private Sector Participation
Strategic Projects, Programs, and Activities
Performance Measures
EDA Proposed Rule Changes (expected 2013)
More emphasis on clusters and innovation and entrepreneurship infrastructure (e.g., incubators)
Allows up to 80% for projects leveraging other federal resources
Eliminates mandatory formula for EDD and CEDS strategy committee
board member representation
Prioritizes four main components of CEDS: (1) summary of regional conditions; (2) SWOT analysis; (3)
strategy and implementation plan; (4) performance measures
Makes project list optional
http://www.nado.org/eda-requests-public-comment-on-new-proposed-regulations/
Economic Resilience
How well prepared is your region to respond to an economic shock (e.g., recession, plant closure or opening, base realignment)?
How quickly could your region recover from a devastating natural disaster?
How do you get people to acknowledge the importance of resiliency thinking and make investments in strategies?
High-Quality/High-Impact CEDS
Builds on region’s unique strengths
Represents true regional priorities
Showcases EDD’s value & impact
Tells a compelling story
Motivates action
http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf
Know your audience (it’s not EDA)
1. How is our economy performing?
2. How can we compete successfully?
3. What are you going to do about it?
4. How will you measure success?
5. How long will it take?
Source: NADO
Communicating Impact
Balance your focus on traditional (GPRA) and non-traditional metrics (wealth creation)
Demonstrate return on investment—quantify outcomes of EDD/CEDS, not process
Create clear lines linking goals, strategies, & implementation activities
Aroostook 2015 Goals
Aroostook 2015 Goals
1,677 new jobs @$42,000
1,118 new jobs @$38,500
Improvement of 6,628 jobs
by $5,000/yr.
$365M new wages
Increase Internet Subscriptions
to 37,500
Reach Regional GDP of $2.8B
27.7% Private Payer Healthcare
Reimbursements
1,677 new jobs @$42,000
1,118 new jobs @$38,500
Improvement of 6,628 jobs
by $5,000/yr.
$365M new wages
Increase Internet Subscriptions
to 37,500
Reach Regional GDP of $2.8B
27.7% Private Payer Healthcare
Reimbursements
Renewable Energy
Economy
Strategy Direct Impacts
62 jobs (3.6%)
$45.3M (12.4%)
604 jobs (54%)
$94.6M (3.7%)
650+ jobs with benefits
Strategic Opportunity Value
$69.9M per year
• 16 commercial installations,$19M, $2,1M savings/year
• 100+ residential installations
• JIAC grant award, $1.9M, $1M private match
• $1.2 NMCC Award, largest private donation in Maine history
• 12x1 investment leverage
Measurement & Outcomes: 2011-2012
Emphasize how CEDS implementation will “move the needle.”
CEDS Formatting Suggestions
Executive summary that can be used as stand-alone document—focus on most compelling data, opportunities, & EDD implementation
Shorten and streamline the document (25-30 pgs) with balance of qualitative/quantitative information & quotes from regional leaders
Emphasize measureable goals, strategies, & outcome-based performance metrics
CEDS Formatting Suggestions
Don’t abandon what you like doing (regional background, “planner” data) but keep your audience in mind and use appendices
Project list—key regional projects should be clearly tied to assets, goals, & strategies in main sections of the CEDS document
Consider going beyond PDF—CEDS website, interactive data, even mobile app
http://regionalcouncils.ny.gov/themes/nyopenrc/rc-files/southerntier/CU_RegEcoDevRprt_loR.pdf
Experiment with report formats. Consider hard copy executive summary and CEDS website.
http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf
Full-page text doesn’t have to look boring.
http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf
Use CEDS as an opportunity to showcase real people, not just NAICS codes.
http://psrc.org/econdev/res/current-strategy/
Avoid planner jargon as much as possible. Try to make process interesting.
http://www.texoma.cog.tx.us/news/tcogs-fiscal-year-2011-economic-impact-statement/
Celebrate success. Invest in marketing.
Statewide CEDS
Source: NADO. As of July 5, 2013. Includes projects in discussion, planning, implementation, or completed.
http://ceds.alabama.gov
National Association of Development Organizations (NADO)
and the NADO Research Foundation
400 North Capitol Street, NW | Suite 390 | Washington, DC 20001
Ruraltransportation.org | Knowyourregion.org | Regionalcouncilguide.org
202.624.7806 | [email protected]
NADO.org
Regional Strategies. Solutions. Partnerships.Brian Kelsey | Director of Economic Development | [email protected] | 512-731-7851
This presentation is based on work supported by the U.S. Economic Development Administration (EDA) under Agreement No. 99-06-07548 and is part of the Know Your Region project. Any opinions, findings and conclusions, or recommendations expressed in this presentation are those of the presenter(s) and do not necessarily reflect the views of EDA or the NADO Research Foundation. The NADO Research Foundation would like to thank EDA for their support with this presentation and the Know Your Region project.
http://www.knowyouregion.org
