Benefits of hosted PBX

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Benefits of hosted PBXA scalable and greener way of managing your telephone system


A bit about TalkTalk …

• UK’s leading provider of B2C and B2B data networking and telephony services 4.25M broadband base (‘10: 4M)

• £500M+ investment in UK’s largest Next Generation Network2003 unbundled exchanges (89%coverage)Three times more than BT, twice as many as C&W

• UK’s largest Ethernet network1000+ exchange PoPs - deployed in only 5 months - expanding to 1400

• More VoIP traffic than any other UK networkOver 250Gbits/second, 2 Billion total VoIP minutes /month

• Successful, profitable and growing£1.7Bn revenue - up 21.7%, £230M EBITDA


Our NGN networkWe’ve built the UK’s largest and most connected Next Generation Network

Scale•2003 broadband enabled exchanges•3 times more than BT 21CN•2 times more than C&W

Coverage•89% of UK on MPF and 55% on SMPF•Access to 2.1 million businesses

Tried and tested•4.25 million data customers generating •150 Giga bits/second of public internet IP traffic•2 billion minutes of monthly VoIP traffic


Our NGN networkNetwork depth and multi-service platformsprovide unique market advantage

Optimised for resilience and capacity•800Gb super-core fibre network around London•2 x 400Gb fibre rings around populated centres•10Gb peripheral rings•High capacity backhaul to core network

QoS enabled•Hierarchical QoS in the core, edge and access•Bandwidth assured (priority over broadband)

Ideal for the delivery of Ethernet•Deeply built access – large amount of PoPs•Short access lines •Lowest cost base in the industry

DWDM Nodes – Core Network – Collector Nodes - Exchanges


Objectives

• Explore new options for hosted voice services

• Work out when hosted PBX is an ideal solution

• Establish some great questions to ask vendors

• Listen and learn from each other

– Your organisations’ challenges and needs

– Suppliers’ capabilities and services


Our 5 point network evolution strategy


Technology Model Shift

• Mature technologies• Multiple suppliers• Little differentiation• Price sensitive

• Application proliferation• Service Convergence• Underpinned by connectivity

Pre 2010 Individual delivery

of individual services

Post 2010 Converged connectivity integrated applications


Drivers for Hosted VoiceEconomy driving enterprise demands

• Minimise CapEx at a time when credit is restricted and liquidity imperative• Up-to-date services at a competitive monthly OpEx charge• Flexibility to scale to meet changing business requirements • Deliver true Unified Comms

Data communications• Widely available carrier Ethernet, EFM and business grade broadband• End-to end converged IP networks with MPLS and QoS• SIP trunks delivering PSTN to the IS environment

Cloud applications• Accessed over high quality data connections• Run and managed on behalf of customers by a service provider

PBX as an application • PBX software evolution:

custom hardware > industry standard servers > virtual machines • Voice Platform to support UC applications

Demand for hosted service reflected in forecasts from leading analysts …


The Hosted IP Telephony market growing at ~ 30% annually

Source: Forrester for Cisco 2010

UK hosted IP-PBX market

£0M

£50M

£100M

£150M

£200M

£250M

£300M

£350M

2008 2009 2010 2011 2012 2013 2014

Source: Ovum Managed and hosted IP voice service forecasts, 2008–2014


Traditional Hosted Voice Services

Centrex• Single application for all users• Limited CTI, UC and customisation• Uniform upgrade• Stuck @ 5% market share for years

Hosted PBX• Bespoke design and deployment• Dedicated hardware and software = expensive• Complex deployment with long lead times • Long contractual commitments


A New Model?

“Multi-instance” hosted• Dedicated PBX instance per customer

- Tailored and controlled per customer - Voice platform for dedicated UC applications - Integrates with customer’s business applications - Upgrades to suit customer

• Pooled hardware and OS so fast to deploy

Combines • Scalability and cost effectiveness of Centrex • Dedicated, tailored functionality of traditional hosted


The TalkTalk ApproachStrengths in:

• Premises based PBXs• Voice and data connectivity and networking• Business grade voice-ready connectivity• SIP trunking and PSTN network• Service delivery• Value for money

Establishing hosted PBX and UC services:• Leading vendor’s applications• Multiple instances hosted in resilient data centres• End to end service:

- IP Phones- Voice-ready business-grade data networking to any site- PBX and UC applications in resilient Data Centres- SIP trunk PSTN services


Who could it benefit?

• Mix of large and small sites

• Requires consistent, integrated service across all locations & remote workers

• Wants to hot-desk at any site and bring profile to current location

• Not interested in owning and running telecoms equipment

• Likes flexibility to add individual users and new sites without needing to budget for CapEx

• Keen on saving space, cooling and power usage on site

• Happy to see a known fixed OpEx cost per user for 3 years

• Wants to mix and match handsets from best in class vendors

• Puts resilience of system and network as a priority

• Wants to benefit from improved business effectiveness through Unified Communications

• Interested in integrating voice communications into other business applications


Benefits

Management• No management or accommodation of discrete on-site PBXs• Single integrated managed voice and data network• Upgrade is part of the service

Financial • Predictable per user rental with no capital expenditure • Rental includes maintenance and upgrades• Integrated voice and data networks sharing capacity and connections

Operational• Flexibility to grow and reconfigure rapidly through on-line self-service • Latest fully featured IP PBX technology with regular refresh• Customer’s own PBX instance integrates with business systems • Single integrated PBX uniting all sites and remote workers• Calls routed independent of location to available staff anywhere


Voice service selection considerations

• Do I get a consistent user experience across all sites and remote workers?

• How will I provide UC to my users when required?

• Can I flex my service to meet changing business needs?

• Will all sites and users connect across a proven NGN?

• Do I get an end to end solution with strong SLA?

• Can I demonstrate cost savings?


Objectives

Explore new options for hosted voice services

Work out when hosted PBX is an ideal solution

Establish some great questions to ask vendors

? Listen and learn from each other

• Your organisations’ challenges and needs

• Suppliers’ capabilities and services


Questions?

TalkTalk Business Hosted PBX trialling soonWe’d like your feedback

Please visit us on stand 612

[email protected]