Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

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Overview of branding online, and quick tips for many social media platforms.

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Memberships: Or How I Made Danny Goodman Cry

Enhance Your BrandUsing Online Resourcesand Social Networks

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre1

A reminderWhat is branding?Tips for optimizing social media

A reminderWhat is branding?Tips for optimizing social media

This is supposed to be fun!

Social media vs. social media marketingSocial media marketing vs. other marketingYou have advantages as a small business

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

This is supposed to be fun!

You have advantages as a small business:NimbleCoolPersonality Personal acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

A reminderWhat is branding?Tips for optimizing social media

What is branding?Dont put the cart before the horseor something like that.acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

What is branding?Relieve some of the pressure of marketing.acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

What is branding?75% experiencing the product

25% discovering the company out in the worldacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

What is branding?75% experiencing the product

Great marketing, even social media, is no substitute for a good experience with a business

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

What is branding?25% discovering the company out in the world

Clarifying the experienceSparking memoryEncouraging word of mouthacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

A reminderWhat is branding?Tips for optimizing social media

III.Tips for optimizing social media

More effective generators of word of mouthMore fun for youMore efficient use of your time

III.Tips for optimizing social media

General webFacebookTwittereNewsBeyond

Tips: General webYour websiteGoogle alertsUser-based sitesStatic listing sitesacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

III.Tips for optimizing social media

General webFacebookTwittereNewsBeyond

Tips: FacebookGood status updatesTaggingUpdatesGiveaways/promotions IconsPhotos and captionsacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: FacebookEventsOther pagesInteractionResponseAdvertising

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: FacebookEfficiency: what to do on Facebook each day?acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

III.Tips for optimizing social media

General webFacebookTwittereNewsBeyond

Tips: TwitterTwitter is a cocktail party.acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: TwitterWhat makes for good Tweets? A combination:

Original TweetsRTs@mentionsacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: TwitterWhy do individuals love to find on Twitter?The big four:FoodAnimalsHumorMusicacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: TwitterBusiness descriptionBackgroundIconsj.mpFollowing backacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: TwitterEfficiency: what to do on Twitter each day?

Schedule your Tweets with TweetDeck or HootSuiteFind your inner circle and make a listUse j.mp linksWhat time of day?acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

III.Tips for optimizing social media

General webFacebookTwittereNewsBeyond

Tips: email communicationsMany ways to use:Digest styleSpecial offersCustomer follow-upsSpecific interestsacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: email communicationsTemplates, templates, templatesSubject lines: urgent or eye-catchingLure them to your site(s)Collect email addresses with permissionMake a calendar of emails and contentUse photos - avoid the WALL OF WORDSacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: email communicationsEfficiency: PrioritizeStrategizeSchedule-izeacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

III.Tips for optimizing social media

General webFacebookTwittereNewsBeyond

Tips: Beyond the onlineAmbassadorsStreet TeamHorizontal networkingVertical networkingacttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Tips: Beyond the onlineVertical networking:

Never underestimate the dual powersof coffee and compliments.acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

Remember:this is supposed to be fun!

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre33