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A presentation about how traditional research techniques are failing to deliver competitive insights and how Xploring helps get closer to the 'truth' about real people living in the real world with 2 examples: Lady Geek and Olay.
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Xploring
Being an Insider
http://ladygeek.org.uk/
THE LOVEMARKS COMPANYSAATCHI & SAATCHI
5% You know
15% You know you don’t know
80% You don’t know you don’t know
Illumination not a crutch
We all conceal the truth
Participant led not moderator led
360 understanding
e…washed hair for head & shoulders in japan, fitted comewashing machines in north london, rode the school bus in
america for general mills, played Zelda with Lady Geeks, icked up the kids for WalMart, dressed and dished with the rls for Tide, flipped hamburgers for Wendy’s, sat in huts inafrica, pole danced with boomers for Ameriprise, changed babies for Pampers, got botox injections for Olay … went lubbing in berlin, hungout with criminals for unicef, changed otoroil in guangzhou for Castrol, walked the dogs for Iams
http://ladygeek.org.uk/
Xploring gives you the truth about people
From looking back to looking forward
Summary
Insiders get to the truth
