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Being On Target Through Social Media

Wayne Kirby

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How Social Media fits with IT – How IT services and social media fit in today’s world.

Social Media

What is Social Media? – A brief description of what social media can do for you.

How Social Media emerged? – a synopsis of how it cam to be.

Opportunities – The benefits and chances available today for success.

In Conclusion – A general overview of this presentation.

The Power of the world wide web and your potential within it.

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What is Social Media

Social Media is the process of communicating with Others via the world wide web. The following list shows The most widely used applications for social networking.

• Facebook• Twitter• LinkedIn• Google Plus• MySpace

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QUICK FACT

50% Growth in 5 years.95% of those 55+ use itWorld wide 65% usage#1 activity on the web

QUICK FACT

Accounts for 20% of the time online

82 % reached by Social Media 30% more women use it.

The emergence of Social MediaHow we got here so fast.

Teens use it to socialize

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Growing larger•The list below shows the amount of user since October 2012.

Daily usage•A brief explanation on daily usage.

Business statistics•How much power can your business have.

• Facebook 1 Billion users

• Google 400 Million users

• LinkedIn 175 Million users

• Twitter 550 Million users

Social networking channels are used 22% of the time when people are on line.

42% of mobile users share multimedia through Facebook.

Smartphone users use Facebook and Twitter as often as they play games.

60% of Facebook users are willing to post about products purchased if they get a deal or discount.

Of the top business 65% have an active twitter profile.

Of the 90% of marketers that use social media 93% rate social tool as “important”.

43% of the marketers have noticed an increase in sale due to social campaigns.

80% of the users of Facebook prefer to connect with brands online.

Social Media’s Current Status

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The Benefits of Social Media

1.Increased awareness of the company.

2.Increased website traffic.3.Favorable perception of your

brand.4.Ability to monitor

conversations about the company.

5.Develop deeper marketing strategies.

6.Understand your customers perception of the brand.

7. Improved insights about their target markets8. Identification of positive and negative comments9. Increase in new business10. Identification of new product or service opportunities11. Ability to measure the frequency of the discussion about the brand12. Early warning of potential product or service issues

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The easiness of it all.

With the power of Social Networking anyone can produce good connection and positive results if done correctly.

No reason not to.

With the power of 1 billion users on Facebook alone how can you not succeed in building a great web presence.

In Conclusion

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Bullas, Jeff. "12 Major Business Benefits Of The Social Media Revolution | Jeffbullas's Blog." Social Media Marketing and Blogging. N.p., n.d. Web. 17 June 2013. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/>.Mediabistro. "A History Of Social Media (1971-2012) [INFOGRAPHIC] - AllTwitter." mediabistro.com: jobs, classes, community and news for media professionals. N.p., n.d. Web. 20 June 2013. <http://www.mediabistro.com/alltwitter/history-of-social-media_b30226>.Pring, Cara. "99 New Social Media Stats for 2012 | The Social Skinny." The Social Skinny: social media stuff without the fluff. N.p., n.d. Web. 17 June 2013. <http://thesocialskinny.com/99-new-social-media-stats-for-2012/>.

Works Cited