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TV Review
Why does Taster exist?
We are fighting for the currency of attention
The BBC operates in a
very crowded market
place (especially
online), competing with
a wide range of
services for audiences’
time
In a very competitive environment
1 - Technical
innovation
Social platforms are
innovating technically,
Facebook Live, 360
video (YT, Facebook)
and conversation
style services are
growing at speed.
2 - Editorial
innovation
The rise of self
publishing with
Youtube, Kickstarter,
Phundee. In VOD
Amazon, Hulu, Netflix
lead with data driven
decision making.
3 - Talent
development
Huge increase of
social talent,
influencers and the
people who manage
social talent such as
Gleam.
4 - Hard to reach
audiences
These audiences are
congregating on social
platforms and services
such as Vice and
Buzzfeed which the
BBC struggle to
compete with.
With increasing Budget pressures
• With less money available getting audience insight
early on helps us reduce risk.
• Taster is a development tool that can inform data
based decision making. (it has some of the best
analytics tools available at the BBC)
• Taster can help with business cases or proposals
and to inform budget and planning
Where we need to, fail fast, succeed quicker and remain distinctive
“We are going to do some of
the greatest, boldest, most
imaginitive work of our lives…
...A new product that blew me
away was developed by a
team of four. They have a
“fast fail” culture – much better
to kill off what had seemed
like a good idea, and be
upfront about it, than to work
on it, hoping it might come
good.”
“The BBC must be the risk capital
for the UK’s creative industries”
“Innovation has been a part of the
BBC from its very foundation. You
have to refresh, to regenerate. I
suppose you can't be the home of
Doctor Who for 50 years without
learning something about
regeneration.”
Tony Hall, 2013
What is Taster?
Taster is a home for new ideas
A website that’s ahome for our new ideas
A badgefor content on and off the BBC that isexperimental & innovative
A place for ouraudiences to try, rate & share something new
Other organisations have “Tasters” too
We Use Taster to….
Beta test new tech
like Seenit before
deciding if the BBC
can scale this up.
De-risk BAU –
Ideas and Talent
Development – ie
BAME drama
initiave or new
social talent for
BBC Three.
Develop New Digital
Formats – ie
personalised history
engine ”Your Story”
And to noticeably innovate, experiment & disrupt.
Winning since Jan 2015….
Where do the pilots come from?
Titles: 184 pilots launched since Jan 2015
Depts/Genres : NHU/Digital Storytelling/Digital
Guerrilla’s/ Sport/ News/Learning/ Comedy
/Drama/Arts/M&A/Radio & BBC R&D all active
users of Taster Resource .
Impact – pilots with an onward journey in TV
Interactive video tools –implementing use of Interlude/Touchcast/Wirewaxpan BBC.
BAME Drama Shorts “The Break” – Writers Room Drama Shorts published by BBC Three & re-commissioned by BBC Drama Commissioning.
Once Upon A Tweet: – Piloted on Taster and subsequently commissioned by BBC Three
Interactive Brain Crash Doc –Led to Development/Commission of Life & Death Row: Love Triangle for BBC Three
SeenIt – UGC uploading tool adopted pan BBC (News/Sport/TV) now informing D&E uploader requirements in 17/18
Impact
Your Story Engine – personalised history engine subsequently re-commissioned by M&A & BBC Factual Commissioning
Movie Quiz – engine being re-usedby Factual TV Commssioning for “Shop Well For Less” & other TV shows in 16/17
The Voice VR /Strictly VR Attenborough VR/ Rome VR –leading TV understanding around the growth of VR in Broadcast.
Story Explorer – re- used by M&A for promotion of Peaky Blinders series 3 on BBC2 2016
WeatherBot – re-used on BBC TV General Election Coverage 2015
2016 TV Factual Commissioning Pilot - exploring new digital formats with TV Commissioning
Social Formats Immersive Formats
Personalised Formats
2016 In Production
Your Black & British Momentspersonalised history engine for BBC 2 Black & British Season Nov 2016
Let It Shine – UGC tool SeenItadopted by M&A & TV production for use on Let It Shine BBC 1 Jan 2017
Big Life Fix , social media innovation & social first content produced for BBC2 Jan 2017
Secret Life of Poaching – social media innovation for BBC 1 Factual TV Content cc Nov 2016
Strictly Come Dancing - Own The Stage – M&A UGC Collaboration cc Nov 2016
Thank you
