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VAS Redefined
Mobile Video Advertising
© Copy right BTT (P) Ltd 2009
Video Yellow Pages for Mobile Video Advertising
© Copy right BTT (P) Ltd 2009
Normal 3G Video Call
Press 1 to Watch Again
Press 2 for a Test Drive
Press 3 for Periodic Updates
Press 4 to hang-up
© Copy right BTT (P) Ltd 2009
Caller Ring Back Video
BTTVideo
ServiceDeliveryPlatform
CallerReceiver
Video CLIV
BTTVideo
ServiceDeliveryPlatform
Receiver- Caller’s VideoCaller
Mobile Advertising
• Boon for direct marketers• Targeted marketing• Movie Promos/Music Albums• Video Caller ID• Interactive• Better ROI
Mobile Video Communities(futuristic and evolving segment)
© Copy right BTT (P) Ltd 2009
BTTVideo
ServiceDeliveryPlatform
Mobile Video Communities –Mobile web conference
© Copy right BTT (P) Ltd 2009
Mobile to Web / Web to Mobile
Video SMS / Video Greetings
BTTVideo
ServiceDeliveryPlatform
© Copy right BTT (P) Ltd 2009
One to Many
Global VAS
VAS Redefined – Global VAS
© Copy right BTT (P) Ltd 2009
Global VAS – A Concept
IPIP
© Copy right BTT (P) Ltd 2009
IPIP
3G / EDGE / HSDPA
3G / EDGE / HSDPA
3G VIDEO CALL
Video Portal
Video Portal
Video Portal
Singapore India US
3G / EDGE / HSDPA
3G / EDGE / HSDPA 3G / EDGE
/ HSDPA
3G / EDGE / HSDPA
324 M
SIP
SIP CLIENT IP VIDEO
ROUTER
ROUTER
ROUTER
E1/T1
LOCAL VAS PROVIDER LOCAL VAS
PROVIDER
E1/T1
LOCAL VAS PROVIDER
E1/T1
3G VIDEO CALL
3G VIDEO CALL
324 M 324 M
SIP
SIP
MOBILE SIP CLIENT
MOBILE SIP CLIENT
MOBILE SIP CLIENT
LOCAL RADIO
STATION
LOCAL RADIO STATIO
N
LOCAL RADIO
STATION
Global VAS - Architecture
© Copy right BTT (P) Ltd 2009
Global VAS – Bring more Revenue
© Copy right BTT (P) Ltd 2009
•No geographical limitation
•No limitation of content
•Cater to all type of mobile network – more subscriber
•Provides differentiated service capability
•Bridges the network gaps between the regions
•Fetch premium price as per regional content
•Move from VAS provider to VAS aggregator to VAS Retailer
•Less TCO and quick ROI
VAS Platform with 3 Way Access
© Copy right BTT (P) Ltd 2009
BTT VAS
PLATFORM
© Copy right BTT (P) Ltd 2009
Different Call Scenarios using VAS Platform
• Using SIP – A Caller can access Video Services through
•SIP client loaded on Mobile•Softphone loaded on PC•IP Video Phone with SIP support
• Using WAP – A caller can access Video Services through
•GPRS/EDGE connection
• Using 3G – A caller can access Video Services through
• normal 3G Video Call
© Copy right BTT (P) Ltd 2009
CALL BACK RING TONE
VOICE SMS
VIDEO SMS
VOICE VIDEO
VIDEO MAIL
UMS VIDEO GREETING
CRBT based Advertising Push & Pull Advertising
MyFM & MyJukeBox On Demand Pay TV
MCA News and Information
Call Management Targeted Campaigns
IVR My Own TV
Dialer
Love Detector
LBS
USSD
SMS
Unified Contact Centre
Service Offerings
© Copy right BTT (P) Ltd 2009
Thank You
© Copy right BTT (P) Ltd 2009
