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Connected & Sustainable Work- CUD Global Conference 2009, Seoul -

Smart Work Centers: from pilot to global deployment

Bas Boorsma, Head CUD (Amsterdam), IBSG, CiscoModerator

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Bring Information to the User, Not the User to the Information

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Why move people and information, if you can move information alone?

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Principles governing C&S Work

We can bring information to the user

From 9-5 to 2.0 everywhere, all the time

Work space is where the worker is

More collaborative, more autonomous

“The Worker” is a hard person to define these days!

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Why Smart Work Centers

A Sustainable Way of Working as it partially

substitutes transport

A Sustainable Work Place

A professional E-Work Environment close yet

away from home

Urban Mobility Solution

Place to provide access to work, information,

social exchange and education for the remote,

the elderly, the newly started

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The Connected and Sustainable CommunityThe Connected and Sustainable CommunityA Blueprint for City TransformationA Blueprint for City Transformation

Broadband Platform: 4th Essential InfrastructureIP-Enabled Homes and Offices, Roads, Utilities, Workplace Design

Sustainable Urban Planning

Connected & Sustainable Work

Smart Work Centers

Digital Swarming& Hub Pavilions

ConnectedWorkplaces

ConnectedWorkforce

Connected & Sustainable Buildings

Homes

OfficeBuildings

Public Spaces

Public TransitHubs

Hospitalsand Schools

Connected & Sustainable

Mobility

Smart RoadPricing

Personal TravelAssistant

Connected PublicTransportation

Connected & Sustainable

Energy

Renewables &co-Generation

Urban Monitoring& Measurement

Citizens EnergyEfficiency

Sustainable Socio -

Economics

Active Citizenship& Eco Maps

InnovativeGreen Business

Models andSustainability

Clusters

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Global Overview of SWC Replication Efforts & Future Directions, followed by discussionBas Boorsma, Cisco11.40 – 12.00

TeleScience Club - SWC based learning network in San Francisco with the California Academy of Sciences

Chris Vein, CIO, City & County of San Francisco11:20 – 11.40

Replication efforts around the world:Development of the SWC in Seoul.

Jong Geun Kim, Director, u-City Promotion Division, Information System Planning Bureau, Metropolitan Government of Seoul

11:00 – 11:20

CUD Experience: the Creation and Scaling of CUD Smart Work Centers in the Netherlands and the creation of a wider connected and sustainable “Work 2.0 environment” in and around Amsterdam; Presenting the results of the Smart Work Center User Survey

Ronald Prins, Director, Environment Department, City of Amsterdam

10:40 – 11:00

The Principle of Connected and Sustainable Work (introductory remarks)

Bas Boorsma, Head CUD Amsterdam, Cisco IBSG10:30 – 10:40

TopicSpeaker / ModeratorTime

Connected and Sustainable Work Breakout Session

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Smart Work Center 2.0 towards a comprehensive and personalized smart work environment

• The Personalized Smart Work Center• MySmartWorkSpace Reservation Tool

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SWC ICT ArchitectureFunctional View

WTC

Amsterdam

Basic high-end connectivity and Telepresence

Work Space Reservation System; Unified Communication, Building Automation &

Digital Signage infrastructure

Employers

&

Users

Data Security, laptops/PCs,

Individual work station assignment

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What does a Personalized SWC look like?

PVO movie included here

Personalized Smart Work Center Demo Film

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MySmartWorkSpace Reservation Tool

SWC Wherever, Whenever: Work

Space follows the Worker

Multimodal

Selection, Reservations & Payments

‘One-Stop-Shop’ for Employers,

SWC users

Integration into EcoMaps

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Global SWC Replication efforts

CUD Cities

Non-CUD Cities

San Francisco

PBC – Bay Area

Venga - Idaho

Buenos Aires

Lisbon

France

Kenya

New Dehli

Korea/SeoulGermany

The Netherlands

New South Wales

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Powering SWCs: the connectivity required

0

5

10

15

20

25

Japa

n

Kor

ea

Finl

and

Swed

en

Fran

ce

Net

herla

nds

Can

ada

Nor

way

Bel

gium

Ger

man

y

U. S

.

Hun

gary

New

Zea

land

Irela

nd

Aus

tral

ia

Cze

ch R

ep.

Mex

ico

Gre

ece

Bra

zil

Chi

le

Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007; Cisco IBSG, 2009

61 46

Web 2.0Video Conf.

High-end Video Communication

Average Speed, Mbps

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Business Model SWC: four optional layers

Leases per squared meter +

possible commission fees

Flex

ible

Fi

xed

office space rental

Long term E-Work Space Subscription

‘Light’ Work Space subscription

Per Hour Usage

SWC Pilot Focus

SWC Scaling Partners in the Netherlands have differing business models, with newly opened SWCs differentiating from the pilot.

‘Let a Thousand Flowers Blossom’ as learning strategy

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Smart Work Centers as an Addition to the Home Work Environment

SWCs in addition to home work environment:

Home environment not always ideal

High end communication facilities

Professional setting & meeting place

More sustainable energy use

Comprehensive service concept

Location according to needs and proximity of

infrastructure

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Smart Work CenterExecutive Summary

•Meeting Urban Challenges: Mobility, Sustainability and Access to Work

• An innovative, high end, collaborative work environment for all

• Bringing work, information and education to the remote, the aging, the young, and the newly started

• A flexible, highly connected and collaborative work environment catering for a new generational workforce

• International collaboration and video connectivity, providing a level playing field for entrepreneurs globally

• Decrease carbon footprint by decreasing the amount of offices needed and the actual consumption of energy and resources