Eng, Mohsen SobhSenior Sales Manager msobh@act-eg.com

AgendaAgenda

•Data Center. •Blade Technology.• Virtualization Technology.• Disaster Recovery.• Solution ROI.• Success Story.• Q & A.

Data CenterData Center

• What is Data Center?

A data center is a centralized repository, either physical or Virtual, for the storage, management, and dissemination of data and information organized around a particular body of knowledge or pertaining to a particular business.

Business ChallengesBusiness ChallengesRising consumption of energyRising consumption of energy

• Cost of energy is rising

• Compute density is still increasing (5x in 10 yrs)

• Systems require more energy to power and cool

• Costs more to cool a server than to power it

• Next year, half the world’s datacenters will be functionally obsolete, due to insufficient Power & Cooling*

• 70% of datacenters must be replaced by 2010

Sources: Preliminary assessment from Uptime Institute; IDC Data Centre of the Future US Server Power Spend for 2005 as a baseline ($6bn); applied a cooling factor of 1; applied a 0.6 multiplier to US data for WW amount; Belady, C., Malone, C., “Data Centre Power Projection to 2014”, 2006 ITHERM, San Diego, CA (June 2006)

The Road to ImprovementThe Road to Improvement

“Correctly managing power and cooling issues in mission-critical environments requires an end-to-end approach including:”•Use of more energy efficient servers•Efficient approaches to providing power and cooling•Dynamic power and cooling management

• Up to 40% of DC costs are power related

• Cooling represents upwards of 60-70% of data centre power spend

• Approximately 85% of the world’s data centers are over-provisioned by more than double

Servers & storage

Cooling

AC Power Conversion

Sources: Preliminary assessment from Uptime Institute; IDC Data Centre of the Future US Server Power Spend for 2005 as a baseline ($6bn); applied a cooling factor of 1; applied a 0.6 multiplier to US data for WW amount; Belady, C., Malone, C., “Data Centre Power Projection to 2014”, 2006 ITHERM, San Diego, CA (June 2006)

Data centre power consumption

Cooling capacity is over-provisionedDo you know how your cooling is being used?

Data CenterData Center

Blade TechnologyBlade Technology

• What are Blade Servers?

Slim, hot swappable blade servers fit in a single chassis like books in a bookshelf and each is an independent server, with its own processors, memory, storage, network controllers, operating system and applications. The blade server simply slides into a bay in the chassis and plugs into a mid or backplane, sharing power, fans, floppy drives, switches, and ports with other blade servers.

The BladeSystem approach The BladeSystem approach to simplify infrastructureto simplify infrastructure

Consolidate

• Modularize and integrate components

• Surround with intelligence

• Manage as one

Reduce time and cost to buy, build and maintain

Server Storage

Power & Cooling

Connectivity Policy and Task

• Simplify routine tasks and processes to save time

• Keep control

Automate

Free IT resources for revenue bearing projects

• Create logical, abstracted connection to LAN/SAN

• Pool and share server, storage, network, and power

Greater resource efficiency and flexibility

Virtualize

FacilitiesLAN SAN

8 9

12

16

20

24

0

5

10

15

20

25

2005 2006 2007 2008 2009 2010

Source: Worldwide Quarterly Server Forecast, IDC, December 2006

2005 2006 2007 2008 2009 2010

Blades are hot…Blades are hot…Blades as a Percent of Server MarketBlades as a Percent of Server Market

Why blades are hotWhy blades are hotA shift in philosophy drives choosing blades A shift in philosophy drives choosing blades

• Control of who manages servers

• Control of what servers are used

• Control of where servers are located

• Control of when servers are used

• Control of how servers are deployed

• Control of security.

Business ValueBusiness Value

• Servers Expansion• Management• Multi-Platform Support• Different OS support• Better Utilization• Energy Saving• Footprint• High Availability

Virtualization TechnologyVirtualization Technology

• What is Virtualization?

• one computer do the job of multiple computers.

• Host multiple operating systems and multiple applications locally and in remote locations.

• Freeing you from physical and geographical limitations.

• Energy savings and lower capital expenses due to more efficient use of your hardware resources

Top Reasons to Adopt VirtualizationTop Reasons to Adopt Virtualization

Zero downtimeContinuous service availability

Resource Pool

Business Demand

Power Off

• Server Consolidation and Infrastructure Optimization.• Physical Infrastructure Cost Reduction.• Improved Operational Flexibility & Responsiveness.• Increased Application Availability & Improved Business Continuity.

Disaster RecoveryDisaster Recovery

Disaster Recovery

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

• What is Disaster Recovery?

A plan for duplicating computer operations after a catastrophe occurs, such as fire or earthquakes. It includes routine off-site backup as well as a procedure for activating vital information systems in a new location.

Potential causes of business Potential causes of business interruptioninterruption

Low

Relative frequency

High

HighLow

Impa

ct p

er in

cide

nt

Hardware failure

Network failure

Virus attack

Security breach — hacker

Natural disaster — fire, flood, adverse weather

Man made disaster — terrorism, malicious damage

Internal security/fraud

Denial of service attack

Software failure

Application failurePower failure

Planned downtime

Human Error

Backup vs. Data Protection vs. Business Backup vs. Data Protection vs. Business ProtectionProtection

Backup Protection

• Focused on meeting backup window

• Less focused on recovery

• Sometimes hit recovery target

• Focused on backup technology

Data Protection

• Moved beyond backup technology

• Focused optimizing backup and recovery processes

• Have not classified information value to business

Business Protection

• Assessed value of information based on– How it is used– When it is used

• From assessment, different data protection strategies are applied

• Architecture is driven by business operations and not IT operations

RPO and RTORPO and RTO• RPO - Recovery Point Objective

– How fresh do you need your data? • i.e. how much data can you afford to lose?• not all data needs to be recovered to the same time

• RTO - Recovery Time Objective– How soon after an event do you need to be running?

• i.e. how long can you wait?• not all applications need to come up at the same time

– These are time limits beyond which business will suffer irreparable damage– Business needs drive the choice

Recovery Time includes:

•Fault detection

•Recovering data

•Bringing apps back online

Tape Backup

SecsMinsHrsDays Wks Secs Mins Hrs Days Wks

Recovery PointRecovery Point Recovery TimeRecovery Time

Synchronous ReplicationSnap

Periodic Replication

Asynchronous ReplicationSnap

Tape Restore

Global ClusteringSnap

Manual MigrationSnap

Time to recoveramount of data preserved

COST

LOSS

Maximum costof control

Acceptabledowntime

Mon

ey

Spend less,Lose moreBreak even

How strong is the competition?How loyal are your customers?How easy would it be for them to switch?Do you have alternate sales channels?

Spend more,Lose less

Pain Point – RTO / RPOPain Point – RTO / RPO

Solutions IntegrationSolutions Integration

Solution ROISolution ROI

• Reduce the cost of Infrastructure.• Reduce Footprint size.• Reduce Power and Cooling consumption.• Reduce Management Time.• Reduce the cost of Disaster Recovery.• Increase High Availability.• Ability to provision new applications in minutes instead of days or weeks.

Success StorySuccess Story

FIMBank Business Challenge–business growth, hampered by older technologies, spurs technological innovation

Business Benefits–cutting-edge HP infrastructure reduces time to market for new business ventures, increases efficiency and performance at lower cost

With the new HP Blade Servers, FIMBank has transformed its data center to one that is flexible, highly innovative and able to provide the necessary capacity for future growth while achieving critical savings in energy and space costs, and operating costs, resulting in an impressive 300% ROI in 5 years.

Q & AQ & A

Thank YouThank You