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BACHBill Showcases
December 2010
Introduction
This presentation is aiming to depict a couple of showcases, illustrating one of them in detail.
Slide 2
Weekly subscription purchase showcase
Slide 3
Joe wants to play chess online
He bought a one week subscription for the java
chess game to play online
Joe will play online chess for 1 week.
Authorize
Bundled with any arcade game and MTV channel
25 credits, 1 month, recurring.
3 €
1 hour MTV = 1 credit
1 game session = 1 credit
And, the first 200 users will get a MTV t-shirt!!!
Only the game
1,5 €
10 credits
(1 game session = 1 credit)
Bundled with any arcade game.
3 €
20 credits
(1 game session = 1 credit)
Sudoku game showcase 1/3
Slide 4
Sally wants to play sudoku online
Sally finds out game can be purchased in 3 ways
Sudoku game showcase 2/3
Sally thinks this is the best deal
So, Sally subscribes to this
bundle
Bundled with any arcade game and MTV channel
25 credits, 1 month, recurring.
3 €
1 hour MTV = 1 credit
1 game session = 1 credit
And, the first 200 users will get a MTV t-shirt!!!
Slide 5Slide 5
Purchase
Sudoku game showcase 3/3
Slide 6
Sally knows she will get a MTV t-
shirt if she hurries up
Sally quickly orders the MTV t-shirt
And then she plays the games
Sally got a MTV t-shirt
Authorize
Authorize
Usage
Promotions are for the fast ones
Slide 7
Brad also wanted Sudoku and ...
So, he couldn’t get his MTV t-shirt! It was too late!
He subscribed to the same pack
But he was playing the games and when he realized, the MTV t-shirts were over…
AuthorizeUsage
Purchase
What has happened in the backstage?
The backstageStep 1: agreement
(for the purpose of this example) EA Mobile, Digital Chocolate and MTV defined and signed up a deal to build bundles together.
Bachbill can end to end manage this kind of agreements.Revenue sharing
The backstageStep 1: agreement
The agreement had the following terms and conditions:
The operator would get: 40% of the revenue for monthly purchase volumes up to 50000 35 % of the revenue for monthly purchase volumes from 50001 on
The rest of the revenue would go to DC, EA & MTV depending on the % of usages of the bundles
Revenue sharing
The backstageStep 2: Price plan
The three partners started to design a price plan together
For MTV t-shirt was a stock attribute with an initial value of 200, was setup.
Bundled with any arcade game and MTV channel
25 credits, 1 month, recurring.
3 €
1 hour MTV = 1 credit
(1 game session = 1 credit)
And, the first 200 users will get a MTV t-shirt!!!
Only the game
1,5 €
10 credits
(1 game session = 1 credit)
Bundled with any arcade game.
3 €
20 credits
(1 game session = 1 credit)
Slide 11
The backstageStep 3: Commercial use
Users started to buy and use various packages, and Bachbill kept track of all relevant events
The MTV t-shirts got over…
… and the revenue ramped up
Authorize
Revenue sharing
Purchase
Capture
Usage
The backstageStep 4: Report analysis
The mobile operator, EA Mobile, Digital Chocolate and MTV had a look to the monthly reports and shared the profits as agreed
Joe, Sally and Brad had a lot of fun ...
Revenue sharing
… while Bachbill gets a success story to tell
Contact and follow us
www.bachbill.com
blog.bachbill.com
@bachbill at twitter
Bachbill at Facebook, slideshare, LinkedIN, XING ...
