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Use Cases for Cloud
With Amazon Web Services
Alex Sinner
Enterprises migrating existing apps to the cloud
3
Enterprises building new apps, sites & services
2
Building altogether new businesses
1
VARIABLE
EXPENSE
Replace capital
expenditure with variable
expense
ECONOMIES
OF SCALE
Lower variable expense
than companies can
achieve themselves
ELASTIC
CAPACITY
No need to guess
capacity requirements
and over-provision
SPEED AND
AGILITY
Infrastructure in minutes
not weeks
FOCUS ON
BUSINESS
No undifferentiated
heavy IT lifting
INCREASE
INNOVATION
Lower the cost of
experimentation
VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE
WITH VARIABLE EXPENSE
Mobile
Application iOS SDK Android SDK
Security
Token
Service
Mobile
Application
S3 Bucket
Mobile
Application
S3 Bucket
Mobile
Application
S3 Bucket
SQS
Queue
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
Worker
Instances
Auto scaling
Group
S3 Bucket
SQS
Queue
Image
Objects
Message
with Images
URI
Worker
Instances
Auto scaling
Group
Worker
Instances
Auto scaling
Group
Generating
3D model
Worker
Instances
Auto scaling
Group
S3 Bucket
SNS
Topic
S3 Bucket
3D
Models
Elastic
Beanstalk Web
Application
ECONOMIES
OF SCALE LOWER VARIABLE EXPENSE
THAN COMPANIES CAN ACHIEVE THEMSELVES
"2 backend engineers can
scale a system to 30+
million users."
10’S OF MILLIONS
SAVED WITH FIRST
12 APPS MIGRATED
TO AWS
50% REDUCTION
IN ANALYTICS COSTS
ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS
AND OVER-PROVISION
18m users
410TB data
12 staff
0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Lo
ad
Hour
Daily CPU Load
Big Savings
Optimize by the time of day
$52 / hr day
$15 / hr night
1.5 BILLION PAGE VIEWS
OCTOBER 2012
$83 MILLION IN TRANSACTIONS
4.2 MILLION ITEMS SOLD
http://aws.amazon.com/architecture
SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
5.000.000 simulations
20 minutes Down from 23 hours
FOCUS ON
BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING
INCREASE
INNOVATION LOWER THE COST OF EXPERIMENTATION
3 HOURS FOR $4828.85/hr
Instead of
$20+ MILLIONS
in infrastructure
Thank You