@ryanAWS Ryan Shuttleworth, Evangelist

Consumer Business

Tens of millions of active customer

accounts

Eight countries: US, UK, Germany,

Japan, France, Canada, China, Italy

Seller Business

Sell on Amazon websites

Use Amazon technology for your own retail website

Leverage Amazon’s massive fulfillment

center network

IT Infrastructure Business

Cloud computing infrastructure for hosting web-scale

solutions

Hundreds of thousands of

registered customers in over 190 countries

Deep experience in building

and operating global web

scale systems

About Amazon Web Services

?

…get into cloud computing?

How did Amazon…

AWS Mission

Enable businesses and developers to use web services* to build scalable,

sophisticated applications.

*What people now call “the cloud”

Not excess capacity!

Utility computing

Utility computing

On demand Pay as you go

Uniform Available

On demand Pay as you go

Uniform Available

Utility computing

Utility computing

Security Scaling

Database

Networking Monitoring

Messaging

Workflow

DNS

Load Balancing

Backup CDN

On demand Pay as you go

Uniform Available

Compute

Storage

Utility computing

Traditional IT

capacity

Elastic capacity

Capacity

Time Your IT needs

On and Off Fast Growth

Variable peaks Predictable peaks

Elastic capacity

On and Off Fast Growth

Predictable peaks Variable peaks

WASTE

CUSTOMER DISSATISFACTION

Elastic capacity

Elastic cloud capacity

Traditional

IT capacity

Your IT needs

Time

Capacity

Elastic capacity

Fast Growth On and Off

Predictable peaks Variable peaks

Elastic capacity

503 Service Temporarily Unavailable

The server is temporarily unable to service

your request due to maintenance downtime or

capacity problems. Please try again later.

503 Service Temporarily Unavailable

The server is temporarily unable to service

your request due to maintenance downtime or

capacity problems. Please try again later.

From one instance…

…to thousands

And back again

Time: +00h

<10 cores

Elastic Capacity

Time: +24h

>1500 cores

Elastic Capacity

Time: +72h

<10 cores

Elastic Capacity

Time: +120h

>600 cores

Elastic Capacity

Num

ber

of E

C2 I

nsta

nces

4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008

40 servers to 5000 in 3 days

EC2 scaled to peak of 5000 instances

“Techcrunched”

Launch of Facebook modification

Steady state of ~40 instances

Security Scaling

Database

Networking Monitoring

Messaging

Workflow

DNS

Load Balancing

Backup CDN

On demand Pay as you go

Uniform Available

Compute

Storage

Utility computing

Security Scaling

Database

Networking Monitoring

Messaging

Workflow

DNS

Load Balancing

Backup CDN

On demand Pay as you go

Uniform Available

Compute

Storage

Utility computing

Instance hosting your app

Instance hosting your database

Volumes with your data

Database on EC2

So what’s the problem?

Source: Forrester

Backup, recovery

load and unload

Security planning

License training

Script automation

Installation, upgrade,

patching, migration Performance

and tuning

Frequent server upgrades Storage upgrades

Backup and recovery

Software upgrades

Patching

Hardware crash

Query construction

Query optimization

Configuration

Migration

Schema design

Frequent server upgrades Storage upgrades

Backup and recovery

Software upgrades

Patching

Hardware crash

Query construction

Query optimization

Configuration

Migration

Schema design

Focus on these things

Frequent server upgrades Storage upgrades

Backup and recovery

Software upgrades

Patching

Hardware crash

Query construction

Query optimization

Configuration

Migration

Schema design

Instead of these

Amazon Relational Database Service

Instance hosting your app

Managed database instance

Relational Database Service

abc.xyz.eu-west-1.rds.amazonaws.com

From $0.05 / hr Standard Edition One license included

$0.035 / hr Enterprise Edition, Standard Edition, Standard Edition One

Bring Your Own License (BYOL):

Samsung saved $34M Problem:

Needed to reduce IT costs and were looking to create

a more flexible IT environment

Solution:

AWS and RDS services. With every request, the

application authenticates devices, delivers apps and

content, and pushes notifications.

Business Benefits:

Saved $34M in hardware and maintenance expenses,

85% less than running on-premises

VERTICAL

SCALING ONE-STEP OPERATION

Instance sizes

Push-button scale, high performance

Scale storage from 5Gb to 1Tb of storage

Scale instance from small to 4XL (better I/O)

Scale IOPS for volume performance

BACKUPS

&

SNAPSHOTS

One-click backups

One-click backups

Database snapshot

Database images in durable S3 storage

One-click backups

New RDS created from snapshot

Point in time restoration

Backups and point in time restoration

Entire RDS snapshots integrated to S3

Up to 35 days Point in Time restoration

Maintenance when you choose

HIGH

AVAILABILITY MULTI-AZ

One-click multi-AZ Automatic synchronous master-slave replication

One-click multi-AZ

Slave promotion

One-click multi-AZ New slave creation

One click. High availability with Multi-AZ

Automated deployment across multiple AZs

Synchronous replication from master to replica

Automatic fail-over; replica promoted to master

Test fail-over

READ REPLICAS READ-ONLY ASYNCHRONOUS REPLICA

Read-replicas

Read-replicas

Read-replicas

Read-replicas

MySQL Read Replicas

Add Read Replicas with asynchronous replication

Promote replica to stand-alone RDS instance

Easy sharding, test database creation

ORACLE SECURE BACKUP MODULE

ORACLE RMAN AMAZON S3

RMAN to S3

Restore times reduced from 15 to 2½ hours

Glacier Long term cold storage

From $0.01 per GB/Month

99.999999999% durability

Reliable and cheap storage of data for:

Data with long retention periods

Multi-PB, infrequently accessed data sets

Oracle

Tiered backup storage

S3 Glacier Backup Policy

Cost effective

‘Hot’ storage

99.999999999% durability

Very cheap

‘Cold’ storage

99.999999999% durability

PACKAGED APPS ORACLE AND OTHERS

Ease the infrastructure burden when rolling out and testing upgrades/modifications

Packaged applications

Platform and application templates now available Reduce implementation times from days to minutes and include Oracle Enterprise Linux, Oracle Database 11gR2, Oracle E-Business Suite, Oracle JD Edwards Enterprise One, and Oracle PeopleSoft.

Amazon Relational Database Service (Amazon RDS) databases stores forum threads, site content, and project configuration

data.

High availability Multi-AZ database deployment to handle live game metadata and user-generated content.

Enterprise-grade fault tolerance for protecting customer data.

By managing time-consuming database administration tasks,

Amazon RDS allows SEGA to focus on business critical applications.

Reserved instances

One time, up front payment

Reserve capacity for your DB instance

Discounted hourly rate

Low, medium and high utilization rates

RDBMS on AWS

Setup & manage instances

Install & configure database platform

Configure backups

Implement master-slave for HA

Implement read-replicas for performance

Manage maintenance updates

RDS

Create RDS instance

Select Multi-AZ

Choose backup period

Choose maintenance windows

RDBMS on AWS

Setup & manage instances

Install & configure database platform

Configure backups

Implement master-slave for HA

Implement read-replicas for performance

Manage maintenance updates

Focus on your App with Amazon RDS

Focus on your App with Amazon RDS

Performance

Backups

DR

Multi-AZ

Storage scaling

Instance scaling

Focus on your App with Amazon RDS

Performance

Backups

DR

Multi-AZ

Storage scaling

Instance scaling

New features

Happy customers : )

Faster updates

aws.amazon.com