Modernising your

IT with AWS

James Brown

Business Development Lead

AWS Global Infrastructure

9 regions

26 availability zones

42 edge locations

Broad & Deep Services to Support Virtually Any Cloud Workload

Compute Networking Storage &

CDN Database App Services Management

Amazon EC2

Amazon EMR

Amazon ELB

Amazon Route 53

Amazon VPC

AWS Direct Connect

Amazon S3

Amazon Glacier

Amazon EBS

AWS Import/Exp

Amazon RDS

Amazon DynamoDB

Amazon Elasticache

Amazon RedShift

Amazon CloudSearch

Amazon SWF

Amazon SQS

Amazon SNS

Amazon SES

Amazon Elastic Transcoder

AWS IAM

Amazon CloudWatch

AWS Elastic Beanstalk

AWS Cloudformation

AWS Data Pipeline

AWS OpsWorks

AWS CloudHSM

AWS Trusted Advisor

AWS Marketplace

AWS Premium

Support

AWS Professional

Services

AWS

Training

Hundreds of Thousands of Customers in 190 Countries

Free steak

campaign

Facebook

page

Mars exploration

ops

Consumer

social app

Ticket pricing

optimization

SAP &

Sharepoint

Securities Trading

Data Archiving

Gene

sequencing

Marketing

web site

Interactive

TV apps

Financial markets

analytics

R&D data

analysis

Consumer

social app

Big data

analytics

Web site &

media sharing

Disaster

recovery

Media

streaming

Web and

mobile apps

Streaming

webcasts

Facebook

app

Consumer

social app

Every Imaginable Use Case

Thriving Partner Ecosystem

Consulting Partners Technology Partners Marketplace

25 categories

778 product listings

2012

Every day, AWS adds

enough server capacity to

power this $5B enterprise

$5.2B retail business

7,800 employees

A whole lot of servers

2003

Infrastructure as a Service Magic Quadrant

2013

“AWS is the overwhelming market

share leader, with more than five

times the compute capacity in

use than the aggregate total of the

other fourteen providers.”

AWS Adoption in

the Enterprise

Quick Reminder on the Benefits of Cloud Computing

Replace CapEx with

OpEx

Lower Overall Costs

No More Guessing Capacity

Agility / Speed /

Innovation

✔ ✔ ✔ ✔ ✔

Shift Focus to Differentiation

Go Global in Minutes

✔

Many Enterprises Worry that These are the Only Two Choices

Build a “private”

cloud

Rip and replace with

AWS

#1 #2

The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice

Corporate Data

Centers

On-Premises Resources

Cloud Resources

Integration

Active Directory

Network Configuration

Encryption

Back-up Appliances

Users & Access Rules

Your Private Network

HSM Appliance

Cloud back-ups

AWS Direct Connect

Your On-Premise

Apps Your Cloud

Apps

Integrating AWS with Your Existing On-Premises Infrastructure

Corporate Data

Centers

Our Ecosystem Allows You to Use Your Existing

Management Tools

Single Pane of Glass

On-Premises

Data centers

Management Tool Partners

How Enterprises Are Using AWS

Strategy 1: Cloud for Development & Test Environments

SAP

Reduced deployment time from weeks to days

Microsoft Applications

Reduced dev & test environment costs

SAP

70% reduction in operational costs

Strategy 2: Build New Apps for the Cloud

Faster to build

Facebook App

Global Web Sites

Mobile Streaming

Social Games

Consumer apps

Genetic Sequencing

Marketing Campaigns

Less expensive to run

Distributed architectures for high availability

Easier to manage

Financial record

archiving

Analytics

Backup

Storage Gateway

Elastic Map Reduce

RedShift

Amazon S3

Strategy 3: Use Cloud to Make Existing On-Premises

Apps Better

...

Corporate Data

Centers

App 1

App 2

App N

Big Data Analytics

Export operational data to AWS for

analytics processing

Oracle databases

Automated back-up to S3 with Oracle RMAN

Strategy 3: Use Cloud to Make Existing On-Premises

Apps Better

Big Data Analytics

50% cost reduction with 2X faster queries

using Amazon Redshift

Strategy 4: New Cloud Apps that Integrate Back to On-premises Systems

On-Prem Data

Centers

Hybrid

App

AWS serves up

application content &

data

Integration back to

Samsung Data Centers

for financial transactions

Strategy 5: Migrate Existing Apps to the Cloud

1/3 of servers migrated to AWS

Saved 1-1.5 million GBP

App

Your Data

Center

Migrated 500 web properties in 5 months

New product web sites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

Strategy 6: All-in

10,000s of EC2 instances in

multiple regions & zones

100s of middle tier services &

applications to support 33M+ global

members

At peak consumes 1/3 of US

Internet bandwidth

Strategy 6: All-in

Obama for America

Obama For America (OFA), the organization driving Barack Obama’s 2012 campaign for re-election as

President of the United States, designed, built, and deployed an election-winning technology system by

using Amazon Web Services. The campaign technology team built close to 200 applications that

kept thousands of volunteers connected and collaborating across the United States

How to Choose

a Cloud

Provider

Thank You!