AWS Cloudschool Brussels Presentation, Feb 2014

Introduction to Amazon Web Services

Brussels -‐ February 7, 2014

Jean-‐Pierre Le Goaller Principal Solu2ons Architect

[email protected]

AWS Introduc<on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?

… become a cloud compu<ng provider?

How did Amazon

Consumer (Retail) Business

Seller Business

IT Business

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

Database Storage Compute

AWS provides broad and deep services

AWS Global Infrastructure

10 Regions

25 Availability Zones

51 Edge Locations

Trusted by Enterprises Around the World

Used by Government Agencies & Educa<onal Ins<tu<ons Worldwide

Broad ecosystem of consul2ng partners..

Supported by Technology Vendors

Broad ecosystem of consul2ng partners..

With the Help of Consul<ng Partners

AWS Partners in Benelux

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

“AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”

AWS Pace of Innova<on

New Service Announcements & Updates

2012 2011 2010 2009

82

61 48

24

2008

159

280

2013

AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?

“IT spends 80% of its time and resources keeping the lights on”

Contract negotiation

Large Capital Expenditures

Patching Software Out of Datacenter Space

Prices too high for IT products

Slow IT Deployments Scaling down as needed

Underutilized IT Assets

Scaling up quickly

Managing physical growth

Gartner (*) (*) Gartner Press Release, 2006

On-‐Premise Infrastructure is Costly & Complex

No Up-‐Front Capital Expense

Pay Only for What You Use

Self-‐Service Infrastructure

Easily Scale Up and Down

Improve Agility & Time-‐to-‐Market

Low Cost

Deploy

Public Cloud Compu<ng Benefits

Scale allows us to constantly reduce our costs

We run a high volume, low margin business

We pass the savings along to our customers in the form of low prices

40

Lower Total Cost of IT

Lower Costs with AWS Up-‐Front and Increase Savings as Your Usage Grows

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”

July 2012

1

“Average of 400 servers replaced per customer”

Replace up-‐front capital expense with low variable cost

2

40 Price Reductions

Economies of scale allow us to con<nually lower

costs

3

Pricing model choice to support variable & stable workloads

4

Save more money as you grow bigger

On-demand

Reserved

Spot

Tiered Pricing

Volume Discounts

Custom Pricing

Increased agility has become the #1 reason businesses use the AWS cloud

Companies Can’t Afford to be Slow

Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse

AWS: Infrastructure in Minutes

Old World: Infrastructure in Weeks

Everything changes with this kind of agility

A culture of Innova<on: Experiment O_en & Fail without Risk

On-Premises Experiment Infrequently Failure is expensive Less Innovation

Experiment Often Fail quickly at a low cost More Innovation

$ Millions Nearly $0

These are NOT the Only Two Choices

Build a “Private”

Cloud

Rip everything out and move to

AWS

#1 #2

The Good News is that Cloud isn’t an ‘All or Nothing’ Choice

Corporate Data Centers

On-‐Premises Resources

Cloud Resources Integra2on

Active Directory

Network Configuration

Encryption

Backup Appliances

Your On-Premises

Apps Corporate

Data Centers

Users & Access Rules (IAM)

Your Private Network (VPC)

Encryption (S3, RDS, HSM)

Backups (Storage Gateway)

Your Cloud Apps

AWS Direct Connect

Integra<ng AWS with your exis<ng On-‐Premises Infrastructure

Architected for Enterprise Security Requirements

Cer2fica2ons and accredita2ons for workloads that mader

AWS CloudTrail -‐ AWS API call logging for governance & compliance

AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?

Web, Mobile, and Social Apps

How Customers Use AWS for Web Applica<ons

E-‐commerce Social Media

Video and Photo Sharing

Customer Facing Websites

Gaming

Digital Media Distribu2on

Every Type of Web Applica<on Runs on AWS

Sta2c Website

Website Hos2ng

Dynamic Web Applica2on

Big Data

Import Export

Glacier

S3 EC2

Redshi_

DynamoDB EMR

S3

Direct Connect

COLLECT STORE ANALYZE SHARE AW

S BIG DAT

A

PORT

FOLIO

Amazon Kinesis -‐ Fully-managed service for real time ingestion and processing of streaming data, at any scale

Amazon Kinesis

EC2

AWS Cloud

Amazon Glacier

Gateway Appliance/ AWS Storage Gateway

Amazon S3

Block File

On-premises Data Center

Archive Backup

Storage, Backup, and Archival

Amazon Glacier Low-cost Archive Storage in the Cloud

Amazon Elastic Block Store Persistent Block Storage for EC2

AWS Storage Gateway Corporate File Sharing & seamless

backup of enterprise data to Amazon S3

Amazon EBS

Amazon S3 Redundant, High-Scale Object Store

Disaster Recovery

Cross Region Replica<on

Enterprise Applica<ons

•  Amazon RDS for Oracle provides managed Oracle database deployments

•  Oracle Applica2ons are fully supported on AWS

•  Oracle licenses owned by customers are fully portable to AWS

•  AWS is an SAP-‐cer2fied Global Cloud Services Partner and Global Technology Partner

•  Most SAP products are now cer2fied for produc2on deployment on AWS

•  Full, licensed Windows Server OS on AWS

•  Easily install services that you know -‐ AD, SCOM, SQL, Exchange, SharePoint

•  Use your exis2ng MS licenses on AWS using BYOL

Datacenter Migra<ons

From over 40 data centers down to 6

Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years

VS

Evaluate infrastructure Make business case Move to the cloud

Spotlight customer: Dow Jones

Intl.

Amazon WorkSpaces No hardware or virtualiza2on sohware Access through browser or tablet device

Monthly pricing—no long-‐term commitments License sohware from us or bring your own licenses

Easy integra2on with MS Ac2ve Directory

Virtual Desktop Infrastructure (VDI)

No Server Hardware No Storage Infrastructure No VDI So_ware No VDI Administra<on

X X X X

AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies gemng started with AWS?

Strategy 1: Cloud for Development & Test Environments

SAP Oracle Enterprise Applications

SAP

Reduced deployment time from weeks to days

Reduced test environment costs

70% reduction in operational costs

Strategy 2: Build New Apps in the Cloud

Faster to build

Easier to manage

Less expensive to run

Distributed architectures for high availability

Financial record

archiving Clinical trial simula<ons

Product Prototyping &

Design Audience

management & crea<ve design

Hotel booking engine

Biological data research Global web

proper<es Global deals

engine Video streaming

SIM card credit News

distribu<on App

streaming Firmware upgrades

Mobile games

Strategy 3: Use Cloud to Make On-‐Premises Apps Bener

Corporate Data Centers

App 1

App 2

App 3

App N

…

Analy<cs

Backup

AWS Storage Gateway

Amazon S3

Elastic Map Reduce

Amazon Redshift

Strategy 3: Use Cloud to Make On-‐Premises Apps Bener

Big Data Analytics Oracle Databases

Big Data Analytics

Export operational data to AWS for analytics

processing

Automated backup to S3 with

Oracle RMAN

50% cost reduction with 2x faster queries using

Amazon Redshift

Strategy 4: Cloud Apps that Integrate with On-‐Premises Apps

On-Premises Data Centers

Hybrid App

AWS serves application content & data

Integration to Samsung data centers for financial transactions

Strategy 5: Migrate Exis<ng Apps to the Cloud

On-Premises Data Centers

App

1/3 of servers migrated to AWS

Saved £1.5 Million

Migrated 500 web properties in 5

months

New product web sites live in 2 days

vs. 2 weeks

Migrated clinical trials simulations

platform

Simulations in 1.2hrs vs. 60hrs 64% reduction in

costs

Strategy 6: All In

100s of applications

supporting 33M+ global members

10,000s of EC2 instances in multiple

regions & zones

At peak consumes 1/3 of US Internet

bandwidth

AWS Services

Amazon Simple Storage Service (S3)

Amazon Glacier

AWS Direct Connect

Amazon Virtual Private Cloud (VPC) Amazon Route 53 Amazon Elas2c Compute Cloud

(EC2)

Amazon Rela2onal Database Service (RDS)

Storage

Compu<ng and Networking

Databases

Amazon Redshih

Deployment & Management

Amazon Cloudfront

Amazon DynamoDB

Elas2c Beanstalk Amazon Cloudwatch AWS CloudForma2on

Elas2c Block Store (EBS)

A sample of AWS Services that we will discuss today

Amazon Elas2Cache

Iden2ty and Access Management

Java Python PHP .NET Ruby nodeJS

iOS Android AWS Toolkit for Visual Studio

AWS Toolkit for Eclipse

Tools for Windows PowerShell

CLI

AWS is Programmable

THANK YOU!

Jean-‐Pierre Le Goaller [email protected]

WRAP UP

Jean-‐Pierre Le Goaller [email protected]

Used by Government Agencies & Educa<onal Ins<tu<ons Worldwide

DID YOU LEARN SOMETHING TODAY?

ACT ON THIS WORKSHOP IN THE NEXT 3 DAYS

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Engage with us if…

1.  You’re building a new application

2.  You’re facing a tech refresh in the next 12-18 months

3.  You need to add data center capacity for your growing workloads

4.  You’re considering outsourcing part or all of your IT environment

THANK YOU!