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Aviva W. Rosenstein, PhDUser Experience Lead
Designing User Experiences for the Clouds
Preview for theUIE 2011
Web App Masters Tour
Some of the stories you’ll hear:
How the UE team helps inspire a culture of innovation
across the entire company…
How Salesforce manages to keep interface designs
aligned across dozens of Agile product development
teams and across multiple platforms…
How the Salesforce User Experience team keep
developers focused on user needs and communicates
critical UE issues to product executives…
Salesforce: Agile, Predictable, On Time Delivery
Keeping UE issues from being swept behind the curtains by Agile Development methods
Image by Andrew Bulhak, Some Rights Reserved http://www.flickr.com/people/acb/
Sending clear signals to the right audience
Image by William Warby, Some Rights Reservedhttp://www.flickr.com/photos/wwarby/2460655511
Utility Usability Score
Low Low Red
Low Medium Red
Medium Low Red
Medium Medium Yellow
Low High Yellow
High Low Yellow
High High Green
High Medium Green
Medium High Green
Utility + Usability = User Experience Assessment
New UE deliverables
Where we find great ideas to keep improving the Salesforce user experience
How the Salesforce UE team teaches design thinking to people who aren’t designers…
Image by Craig Villamor, Salesforce.comAll Rights Reserved
Hear more from Aviva about Salesforce UE at the
UIE Web App Masters Tourhttp://www.uie.com/events/web_app_masters/2011/
Philadelphia – March 21-22, 2011Minneapolis – June 27-28, 2011