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Slides presented by Joe Moran, Communications and Technology Director at Cyndi Lauper's True Colors Fund, at the January 2014 meetup of 501TechNYC. As nonprofit communicators, techies, and fundraisers, we're often expected to do a lot with very little — but that doesn't mean our digital relationships have to suffer. Join us to learn how free automation tools, such as IFTTT (If This Then That), can be used to reduce monotony, boost engagement with supporters, and strengthen the brand of your organization.
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JOE MORANCommunications & Technology Director,True Colors Fund
@JoeSaidSo
#501TechNYC
AUTOMATE YOUR WAY TO SUCCESS (WITHOUT BEING A BOT)
INTRODUCTION
WHAT IS AUTOMATION?
Definition: 1. the technique of making an apparatus, a process, or a system operate automatically.
REASONS NOT TO AUTOMATE
“It’s inauthentic.”
“It’s spammy.”
“Bots are stupid.”
EXAMPLES OF AUTOMATION FAILS
EXAMPLES OF AUTOMATION FAILS
(I know her.)
EXAMPLES OF AUTOMATION FAILS
“Best Pizza Ever! Pan Pizza :)Keep up the good work guys!”
“So sorry about that!...”
IT DOESN’T HAVE TO BE THIS WAY
BENEFITS OF AUTOMATION
● Reduce Monotony ● Maintain Consistency● Extend Reach
THE ULTIMATE GOAL
Have the bandwidth to build meaningful relationships
WHAT IS IFTTT?
www.IFTTT.com
BUILDING BLOCKS: CHANNELS
www.IFTTT.com
THE TRIGGER (“THIS”)
THE TRIGGER (“THIS”)
THE TRIGGER (“THIS”)
THE TRIGGER (“THIS”)
THE TRIGGER (“THIS”)
IF “THIS” THEN...
THE ACTION (“THAT”)
THE ACTION (“THAT”)
THE ACTION (“THAT”)
“INGREDIENTS”
THE ACTION (“THAT”)
REVIEW
3 THINGS TO CONSIDER:
1. Frequency 2. Flexibility3. Feasibility
THE KEY: GET SPECIFIC
CONSISTENT MESSAGING
CONSISTENT MESSAGING
WORK AROUND SERVICE LIMITATIONS
WORK AROUND SERVICE LIMITATIONS
WORK AROUND SERVICE LIMITATIONS
BEFORE AFTER
KEEP THINGS IN SYNC
MAINTAIN CONSISTENT BRANDING
ARCHIVE CONTENT
ARCHIVE CONTENT
ARCHIVE CONTENT
IMPROVE INTERNAL COMMUNICATIONS
IMPROVE INTERNAL COMMUNICATIONS
AUTOMATE PHYSICAL WORLD
AUTOMATE PHYSICAL WORLD
AUTOMATE PHYSICAL WORLD
BROWSE FOR INSPIRATION
IFTTT’S LIMITATIONS
● Triggers don’t happen in real-time● Some channels are missing● Some have more features than others● One account per channel● Channels sometimes break
(or disappear)
BUT...
It’s free!
LET’S KICK IT UP A NOTCH
www.zapier.com
CREATE A ‘ZAP’
PREMIUM APPS
TWITTER IS MORE USEFUL
ADVANCED FILTERING
ZAPIER’S PRIMARY LIMITATION
DON’T BE ANOTHER BLURRY FACE
HOW NOT TO BE A BOT
● Use to supplement, not as a replacement● Enable notifications● Log in and interact with people● Don’t set it and forget it;
set it and check in on it.
SET UP TEST ACCOUNTS
JOE MORANCommunications & Technology Director,True Colors Fund
@JoeSaidSo
#501TechNYC
AUTOMATE YOUR WAY TO SUCCESS (WITHOUT BEING A BOT)
