Authentic U: Where Storytelling Meets Persuasion

How to optimize your brand by leveraging

the art of inside sales

Henry Schuck @discoverorg

The Possibility For Inside Sales Teams

The Reality for Many

What Are You Playing For?

How do we get there?

Priority Prospecting Resources

• Clear addressable market

• The right data

• Non-negotiable CRM alignment

“When all goes well, the drudgery is redeemed by success.”

Mihaly Csikszentmihalyi

Messaging Essentials

• Unique value

• Story elements

• Choreography

“Just be yourself. It’s the only way it CAN work.”

Johnny Carson

“Must-Have” Coaching

• Accountability culture

• Practice practice practice

• Feedback loops

www.firstwatercommunications.com

888.650.9716

DAVID SILL

dave@firstwatercommunications.com

www.discoverorg.com

@discoverorg

HENRY SCHUCK

hschuck@discoverorg.com

TELL YOUR STORY. WIN WITH GREAT HABITS.