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AUGMENTED REALITYAUGMENTED REALITYTHE 8TH MASS MEDIUMTHE 8TH MASS MEDIUM
The first medium that takes Experiences “The first medium that takes Experiences “Out of the BoxOut of the Box””
Augmented Reality Augmented Reality is the nextis the next Mass MediumMass Medium
What is AR?What is AR? Digitally enhanced view of Real world.
The process of superimposing digitally rendered images onto our real-world surroundings, giving a sense of an illusion or virtual reality.
AR integrates computer graphics with the user's environment.
Augmented reality is the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real-time.
OutlineOutline
Augmented Reality(AR) Vs. Virtual Reality(VR)
Flavours of AR
How it works?
Applications
Limitations
Future
AR Vs. VRAR Vs. VR
Augmented reality is closer to the real world. It add graphics, sounds & smell to the natural world, as it exists.
Both the real and virtual world co-exists.
User is not cut off from the reality.
Virtual reality creates immersive, computer generated environments which replaces real world.
Virtual reality serves for at totally immersive environment . The senses are under control of the system.
Completely an artificial world and cut off from real world.
Flavours of ARFlavours of AR
1. Marker-based Augmented reality
2. Marker less Augmented Reality
3. Position based Augmented Reality
Marker Based ARMarker Based AR
Marker Less ARMarker Less AR
This is currently one of the best technology for tracking
It performs active tracking and recognition of real environment on any type of support without using special placed markers.
Allows more complex applications of Augmented Reality.
Position Based ARPosition Based AR
How it works?How it works?
Pick A Real World Scene
Add your Virtual Objects in it.
Not Virtual Reality since Environment Real.
1.Marker detection 2. Marker tracking 3.Rendering
ApplicationsApplications
Entertainment, Games & Toys
Retail & Real Estate
Education
Medical
Navigation
Military
Many more…..
EntertainmentEntertainment
Retail & Real EstateRetail & Real Estate
EducationEducation
LimitationsLimitations
Scale- Calibration
Speed- CPU speed, Processor speed
Accuracy- For e.g., GPS is only accurate to within 30 feet (9 meters) and
doesn't work as well indoors, although improved image recognition
technology may be able to help .
Expanding a PC screen to real environment. Program windows & icons appear as virtual devices in real space & are eye or gesture operated, by gazing or pointing.
Enhanced media application ,like pseudo holographic virtual screens, virtual surround cinema.
City planning and architecture.
Political campaigns
Image-recognition software coupled with AR will, quite soon, allow us to point our phones at people, even strangers, and instantly see information from their Facebook, Twitter, Amazon, LinkedIn or other online profiles.
Looking into Future….Looking into Future….
The best thing about the AR is that it The best thing about the AR is that it gives you the concept ofgives you the concept of
“ “JUST IMAGINEJUST IMAGINE“.“.
BibliographyBibliography
http://www.metalliccloud.com/rob/future_thinking/
http://www.howstuffworks.com/augmented-reality.html
www.layar.com/augmented-reality
mashable.com/category/augmented-reality
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By: Rohit AgrawalBy: Rohit Agrawal
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