Assignment briefQualification Level 3 Extended Diploma in Creative Media Production

Unit number and title L3 Unit 30: Advertisement Production for Television– Partial

Start date 15th April 2013

Deadline 24th May 2013

Assessor name Harry Arnold

Assignment title HA4 – OBJECTS OF DESIRE

The purpose of this assignment is to:Be able to originate and develop an idea for a television advertisementBe able to produce a television advertisementBe able to reflect upon own television advertisement production work

ScenarioManchester-based advertising agency, Zip Associates, are keen to recruit a select team of teenage executives who could enable the agency to pitch for accounts for products and services aimed at the youth market. As part of the recruitment process you will originate, develop and produce a TV advert for an appropriate product or service of your choice. This is your opportunity to show off both your creative and technical abilities.

The advert will need to be 30 seconds long and prepared in DV PAL format.

Work to be Submitted

Choice of object and researchIdeas generationPre-production paperworkProduction logPresentation of final advertEvaluation

TasksGrading Criteria Mapping

Each task in this assignment has additional guidance that you will need to follow posted to Unit 30’s Moodle course and all evidence produced by you must be posted to your blog. Make sure that you have cited all sources used.

Task 1 – Research for ProductionConsider the requirements of the brief and all of the analysis you have carried out to date into the structure of TV adverts and the techniques employed in their creation.

Choose an object of desire that you are going to create your TV advert to promote. Make sure that the product or service you choose is something important to you. You don’t necessarily have to own or use it, but you must desire it. You may wish to produce an ideas map to help you choose.

Having chosen your product, look into the codes and conventions for TV adverts for that product or service. You need to show that you understand the way in which the product or service has been presented through advertising in the past and that you are aware of any legal and ethical issues affecting it. This will include you identifying your target audience.

Unit 30 – P2, M2, D2.

Task 2 – Ideas GenerationGenerate a wide range of ideas for possible treatments for your chosen product or service based on your research. This may involve mind-mapping, moodboards etc. Pitch your strongest idea and have it agreed.

Unit 30 – P2, M2, D2.

Task 3 – Pre-productionProduce a synopsis of your treatment. You will then need to provide a detailed storyboard, script, production schedule and appropriate pre-production paperwork - location plans/clearances, equipment/facilities booking, shooting script, risk assessment, IP, codes of practice and regulation, budget, crew, actors, motion graphics, SFX, audio etc.

Unit 30 – P3, M3, D3.

Task 4 – ProductionCarry out your production plan. Produce a production log (a form of diary) to chart the progress of your project, reviewing it regularly. Include written information and screenshots as appropriate. This is your opportunity to demonstrate what skills you have employed and the problems you have solved.

Unit 30 – P3, M3, D3.

Task 5 – Post-productionEdit your live-footage rushes, animated sequences, motion graphics and SFX (if appropriate) with your audio. Remember that the advert will need to be 30 seconds long and prepared in DV PAL format. Your final render will need to be outputted as an uncompressed AVI.

Present your draft product to a focus group, receive feedback and make changes to finished product, where necessary.

Unit 30 – P3, M3, D3.

Task 6 – EvaluationWrite an evaluation of your project. Use your plan, production log and blog posts to identify the strengths and weaknesses of your design process. Try to establish whether or not your finished product has achieved the aim of the project. Take into consideration anything said by interested parties.

Unit 30 – P4, M4, D4.

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Unit 30: Advertisement Production for TelevisionP1 describe structures and techniques of television advertisements with some appropriate use of subject terminology.[IE]

M1 explain structures and techniques of television advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology.

D1 comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly.

P2 originate and develop an idea for a television advertisement working within appropriate conventions and with some assistance.[CT, IE]

M2 originate and develop an idea for a television advertisement showing some imagination and with only occasional assistance.

D2 originate and develop an idea for a television advertisement showing creativity and flair and working independently to professional expectations.

P3 produce a television advertisement working within appropriate conventions and with some assistance.[TW, SM]

M3 produce a television advertisement to a good technical standard showing some imagination and with only occasional assistance.

D3 produce a television advertisement to a technical quality that reflects near professional standards, showing creativity and flair and working independently to professional expectations.

P4 comment on own television advertisement production work with some appropriate use of subject terminology.[RL]

M4 explain own television advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

D4 critically evaluate own television advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.