Aspera microsoft licensing seminar september 2015

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How to Optimize Licensing for Windows Server and SQL for

Virtual Environments

Steve WarbrickUK Sales Manager

ITAM Review Microsoft Seminar, London 17th September 2015

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Agenda

Scope - Focus on Microsoft – servers & SQL What to think about? Aim – how to save money – Optimise licensing Examples Please be kind!


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Why the need for focusServers are increasingly key!

Audits – caught in the datacentre

SAM – Desktop more simple – evolve to servers

Servers more complex – need automation

Changes more frequent – spreadsheets don’t work

Money – costs are higher

80% of software spend is in the datacentre

Complex environment

Self management

Changing metricsITAM Review Microsoft Seminar, London 17th September 2015

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Tradition plus Additional FocusThe Aspera Approach

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A comprehensive ApproachServer and Client centered


Software License Optimization (SLO)

+Advanced License Optimization

(ALO)=

An updated approach, focused on

Data Center, Server and Clients

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What are the Key Considerations?Aspera keeps them on Hand

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7 Key Factors


Schematic

Licenses

Inventory

Virtualization

Clusters

Partioning

Modelling

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7 Key Factors


Schematic

Visual server estate

Schematic

Licenses

Inventory

VirtualizationClusters

Partioning

ModellingSchematic

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Visualize Your Server Environment


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7 Key Factors


Schematic

Licenses

Inventory


Partioning

ModellingLicenses

License Management Understand all rules for licensing Windows servers and SQL

Understand all versions and metrics

Backwardly compatible including rules engines

Proof for vendor – Microsoft how it is calculated

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7 Key Factors

Inventory Good Quality and quantity needed essential

Track software and hardware metrics

Identify different versions – accurately identify exact SQL edition & version

Bundles / included extras – readers, sql express


Schematic

Licenses

Inventory


Partioning

ModellingInventory

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7 Key Factors


Schematic

Licenses

Inventory


Partioning

ModellingVirtualization

Virtualization

Assignment to virtual machines to clusters and physical hosts

Technical features – High availability and scheduling

Hyper V or VSphere – can they use SA – license mobility under SA

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7 Key Factors


Schematic

Licenses

Inventory


Partioning

ModellingClusters

Clustering Can double costs if licensing via CPU (Server) or Core (SQL)

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7 Key Factors


Schematic

Licenses

Inventory


Partioning

ModellingPartioning

Partioning

Hardware and software partioning

Limiting access to reduce compliance

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Keep in Mind the Big PictureOptimization is a Process


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7 Key Factors


Schematic

Licenses

Inventory


Partioning

ModellingModelling

Modelling Change license versions or editions to improve efficiency

Model alternatives with reasoning

Track new vendors rules automatically – no manual process

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Limitation of Only Using SLO!A Basic Example for SQL

Consumer A Has: Installed: MS SQL Server 2008 R2 License Inventory: 20 Enterprise and 40 Datacenter Editions Your Server Topology:


vS1 vS2

Server4 CPUs

SQL 2008 RE

SQL 2008 RE

STD 2008 STD 2008vS8

SQL 2008 RE

STD 2008

…

Remember: SLO assigns first match!

Datacenter EditionEntitles unlimited vServersPer Processor$55,5004 x $55,500$222,000.00

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How Much Does ALO Save You?

ALO Gives You: Best match from existing inventory (no costs)

Most cost-effective licensing option for new purchases


Standard Edition Enterprise Edition Datacenter EditionEntitles 1 vServer Entitles 4 vServers Entitles unlimited vServersPer Processor Per Processor Per Processor$6,500 $45,000 $55,5008 x $6,500 4 x $45,000 4 x $55,500$52,000.00 $180,000.00 $222,000.00

Best match now!

Best option!

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Series1

-600000 -450000 -300000 -150000 0 150000 300000 450000 600000

What ALO Gives You Now…Immediate Financial Wins

Optimizing demand for lower risk and better compliance:


$555,000

$156,000

$195,000

$399,000

SLO

ALO

Reduced Over-spend

Amount of Under-licensing Amount of Over-spend

$195,000

Reduced Under-licensing

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ALO is a Win-WinLower Risk and Lower Costs


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7 Key Factors


Schematic

Licenses

Inventory

Virtualization

Clusters

Partioning

Modelling

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Any Questions?


Platinum SponsorITAM Review Microsoft Seminar, London 17th September 2015

Steve WarbrickPhone: +44 7793 3601 51 Email:[email protected]

Technology

Aspera microsoft licensing seminar september 2015