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Copyright©2014SplunkInc.
SplunkforBusinessAnalyticsBrianHoover
MarketSpecialist,BusinessAnalytics&IoT
Differentlenses intothesamedata
SmartManufacturing BizOpsCenter
ITOpsCenter
SmartSales
SecurityOpsCenter
DataReuse=GreaterDataLeverageFraudOpsCenter,etc…
CustomerUseCasesforBusinessAnalytics
CUSTOMEREXPERIENCE
DIGITALMARKETING
PRODUCTANALYTICS
BUSINESSPROCESSANALYTICS
BusinessAnalytics– ExamplesCustomerExperienceBusiness
ProcessAnalytics ProductAnalytics DigitalMarketing
5
PotentialValueusingSplunkDocumentedthrough1000+engagementsworldwide
ITSI,UBA
DomainExpertise
DataScienceExpertise
SplunkExpertise
SkillAreasforSuccessfulSplunkMachineLearningIdentifyusecases
Drivedecisions
Understandingofbusinessimpact
SPL
Dataprep
Statistics/mathbackground
Algorithmselection
Modelbuilding
BusinessAnalytics
WhatAboutBI?
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“Becauseofitsreal-timecapabilitiesandabilitytointegrateauniqueclassofdatawithstructureddatasources,Splunkisoftenalreadydeployedinanorganizationforoperationalusecasesandusedalongsidetocomplement,ratherthanreplace,existingBIandanalyticsplatforminvestments”
GartneronSplunk
8
Analysts BusinessUsers
StructuredDataSources
CRM ERP HR Billing Product Finance
DataWarehouse
TraditionalBIApproach
Splunk:ComplementingBIInvestments
9
HowToIDBusinessAnalyticsCandidates
Followthebusinessflow,mapthebusinessactivityandidentifyinefficiencies:• datasilos• humaninterventionrequired• machinedatamustbedecipheredandloadedintostructuredstorage• spreadsheets!indicateanalysisthatmightbeautomated
Humantroubleshootingisrequiredandyoulack:• accesstoeventdata(whatactuallyhappened)• accesstosufficientdetail(fidelity)(thedetailateverystep)
Real-timedecisionmakingisdesired:• toomuchdatatoofastforahumantotrack• requiresautomatedalerts/decisionmakingusingmachinelearning
BusinessQualification
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>
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SMARTRETAIL
SMARTMETER
SMARTSOLDIERS
C A L L TO A C T I O N
ArtOfThePossibleWorkshop
DataSourceAssessment
BeTheSplunkExpert
splunk.com/artofthepossible
Copyright©2014SplunkInc.
ThankYou