THE SOLUTION TO GROWTH

EXTERNAL INFLUENCES

THE DIGITAL MARKET

ADOPTION

It took…

…to reach 50 million consumers -Witiger.com, E commerce Statistics, Jan 2010  

WHO’S SEARCHING FOR YOU?

-Gazhoo, Jan. 2011

THE DIGITAL CONSUMER

THE CONSUMER ON DIGITAL

Consumer Device/Access Point Platform Content Behavior

IT’S A SOCIAL THING •  Facebook gained 80 Million users in Q1 of 2011 to 665 Million Users

and would be considered the 3rd largest country in the world.

-SocialBakers

WHO ARE WE…

DIGITAL OUTFITTERS Like any good rafting or climbing guide, we’ll start by mapping out your route, hitting all the high points along the way. Then we’ll load you up with the right gear and set the wheels in motion. We’ll keep a well-trained eye on the landscape as we go, adjusting our path to the terrain so that you and your consumers will have the best experience possible. And afterwards, well be sure to go over the photos with you, remembering the good parts and analyzing the rough patches.  

Our team members have collectively worked with more than 150 Fortune 500 brands.

THE PEOPLE AT AREA203

STRATEGIC PARTNERSHIPS

AREA203’s vision is “To be our client’s most important relationship in being #1.” Our account execs work on your behalf within our agency, pulling in the elements you’ll need to run a successful marketing campaign. They’ll meet with you and each team and guide you through the right channels to build your campaign. You’ve never had friendlier service or a more capable advocate.

Before you went anywhere new, you used to consult a map. AREA203’s Strategy department is your digital GPS: we listen to where you want to go, we map out a route to get you there, we walk with you through the process, and as roadblocks or detours come up, we recalibrate to help you reach your goal. We’re your digital wingmen.

We understand that for your brand to be successful, its look and message need to be consistent. Creative gives your brand a voice and curbside appeal, but they also build your story, settle your brand as a familiar, trusted entity. Then they clothe it in ways your consumers are most likely to look for it. And they can make anything for you: from a simple email or banner ad to a mobile app or interactive site.

With so many ways to reach consumers, how are you going to get their attention? Our media department is full of experts on consumer demographics. They know who looks where, when and why and how best to display your brand’s message to them. Whether it’s direct email, targeted banner ads, Twitter o!ers, or strong key wording on your brand blog, will knows what you need.

Digital marketing is a broad, flexible approach to reaching consumers. Because of the rapidly evolving tools – especially the tracking, measuring, and filtering devices – we have more detailed information about the demographics and behaviors of the people you want to reach. We carefully analyze all the data that pours in daily and can make adjustments to your campaign in real time. This means that you can get to-the-moment updates, make changes as information comes in, and review detailed campaign results.

CASE STUDIES

Chattanooga Chamber of Commerce We  created  an  a*en+on-­‐grabbing  direct  mailer  and  a  corresponding  landing  page,  Twi*er  background,  and  Facebook  account  to  draw  a*en+on  and  increase  a*endance  at  the  Chamber’s  parking  planning  mee+ng.  Traffic  to  the  social  media  sites  increased  dras+cally  in  the  first  week.  85%  of  a*endees  used  the  landing  page  to  RSVP.  And  the  regular  Council  mee+ng  a*endance  was  a  record:  50%  more  than  usual,  and  20%  more  than  the  highest  recorded  to  date.  

Guatemala Tourism Board We  ran  assessments  of  Guatemala’s  exis+ng  digital  presence,  and  then  began  a  social  campaign  that  included  reputa+on  management,  reputa+on  monitoring,  and  an  integrated  engagement  plan.  We  also  launched  a  Google  AdWords  campaign  and  a  display  ad  campaign  targeted  at  the  travel  community.  In  the  first  60  days,  we  increased  Guatemala’s  Facebook  and  Twi*er  communi+es  by  39%;  generated  30,000+  pay-­‐per-­‐click  clicks  and  200,000+  impressions  on  the  display  ads.  

Crash Pad We  built  a  clear  brand  iden+ty  and  a  suppor+ng  website  for  The  Crash  Pad.  We  designed  and  wrote  the  site  to  be  a  community  hub  for  outdoor  ac+vi+es  and  informa+on  as  well  as  providing  online  reserva+ons  and  details  about  visi+ng  Cha*anooga.  

Precept Ministries We  wrote,  designed  and  produced  a  campaign-­‐promo+ng  book.  We  built  a  website  providing  resources  and  further  informa+on.  And  we  scripted  and  shot  a  video  describing  the  Answer  the  Call  campaign.  Precept  exceeded  its  incremental  goals  –  in  the  first  four  months,  the  campaign’s  early  revenue  target  was  passed  by  120%  and  the  target  for  impac+ng  people  was  passed  by  30%.  

Sam Archbold SAM.ARCHBOLD@AREA203.COM 423.591.7500 | 602.501.0357 1516 RIVERSIDE DRIVE, CHATTANOOGA, TN 37406