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About AppsFlyer: AppsFlyer is a mobile apps marketing platform that allows app developers, brands and agencies to measure and optimize their entire mobile customer acquisition funnel from one real-time dashboard. AppsFlyer is integrated with dozens of media partners, acting as the entry point for advertisers to promote and accurately measure their mobile app promotional campaigns from all media sources, including paid, organic, viral and social sources, without compromising user experience or accuracy. AppsFlyer is a venture-backed technology company that is passionate about building a technology that will enable marketers to get the most out of their mobile marketing campaigns, allowing them to work their magic to the fullest.
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Mobile Advertising Measurement Platform
Mobile Campaign Analytics | Retargeting | Unbiased Attribution
How Loyal Users Discover
Your Mobile App
All-In-One
Universal
Independent
UnbiasedAdvertise Anywhere
Track with AppsFlyer
Supported platforms
What We Do
AppsFlyer is a mobile app measurement platform that allows app developers, brands, and agencies to measure and optimize their entire mobile customer acquisition funnel from one real-time dashboard
Mobile App Discovery Fragmentation
Social Media Search Direct
Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect
Advertiser
s
Ad Networks Users
Agencies
Campaign Analytics Attribution Authority
Ads Validation Optimization
CPA Enablement Agencies
Retargeting One Universal SDK
Advertisers
After
YOUR DATA
AppsFlyer’s Integrated Partners (600+)
Official Mobile Measurement PartnerOfficial Mobile Measurement Partner
The Dashboard
Everything you need to know about your apps promotional campaigns
• Clicks
• Paid (non- organic) installs
• Organic install
• Any media source
• Conversion rate
• User funnel
• In app events and sales
• ROI per media source
• CSV reports
• Complete set of API’s
Example: Ad Tracking & Post-Download Conversion Tracking
Ad Click
App Download
App Store Page
Post-Download
Conversion Attribution
• Any traffic source
• Banner
• In-app
• Email/QR code
• Ad network
• App Store
• Google Play
• Alternative App Stores
The FlowAppsFlyer’s
Servers
App Store/
Play
User
Device
Media
Sources
Enables:
• Cost Per Install (CPI)
• Cost Per In-app Action (CPA)
• Revenue Share
• Network Optimization
• Retargeting
App Not Installed
App Already InstalledAd Click
San Francisco Hotels
Get $50 Off
Book Now
You Have $50 Credit
Redirect To Appropriate StoreOnly if app not installed
One Smart Link URL:
Any Platform / App Store
Any Scenario –
App already installed or not
Specific Landing Page:
Deeplinking (App Open)
Deferred Deeplinking (Install)
Deeplink
Deferred Deeplinking
One Smart Link to Rule Them All
AppsFlyer’s
Servers
App Store/
Play
User
Device
Ad click
Store Redirected
App
Install
Events
API’s & Postbacks
App Install &
First Open
Get Attribution Data
Advertiser is able to
query attribution data in
real time, and directly
serve relevant content,
upon the first app open.
Media
SourcesMedia
Sources
Hotels New York
Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI
Testimonials
“AppsFlyer tracking enabled us to evaluate the performance of our existing marketing tools and discover new ones. Furthermore with only one SDK we now have direct access to a growing number of traffic sources”
Evgeny K., Marketing Manager, Alawar Entertainment
“After testing different mobile analytics platforms, we chose AppsFlyer because they gave us the best overall solution and experience”
Ratko Bozovic | User Acquisition Manager, Nordeus
“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget”
Yaron Avisar - International Marketing at Tabtale
Other
Clients
Need & Solution
Before
Spray and pray Highly targeted/measured campaigns
Highly fragmented app discovery One dashboard for all channels
Multiple SDKs per channel Single SDK fits all
Poor campaign visibility Clear visibility and insights
Very long setup time per channel Zero setup time
Limited mobile marketing budgets due to poor ROI
measurement capabilitiesMarketing budget increase as ROI is measured
Ad Agencies Media
Buying, Tracking
And Optimization
Platform
• Buy media from any source, track and optimize
• AppsFlyer allows you to focus on your core business
• Let us deal with technology, SDK’s, integrations and support
• Advertisers can access the campaign results in real time
Key Statistics
2000+
Advertisers
Accounts
$800M
Mobile Traffic
Measured
1B+
Installed
Devices
5000+
Apps
600+
Integrated
Partners
200M+
Apps Installs
Per Month
The Company
Why?
Change the way
mobile app marketers
reach their loyal users
What? How?
We are a mobile apps
marketer’s best friend.
As an unbiased
platform, we don’t own
and aren’t affiliated
with any media.
Deliver the best
platform to help app
developers & brands
reach their users
easily & efficiently
Investors
Well funded by leading
Venture Capital
Funding Press
Team
We are passionate
about building the
technology to enable
marketers to do their
magic!
US +1-800-660-2818
UK +44-20-3318-8649
IL +972-9-768-1949
Contact
Us