AppreneurA book summary

Adam Musial-Bright, @a_life_hacker

Before we beginThis book is not About development

About technologyBeautifully written

It is a good advise to Entrepreneurs

It is helpful outside Xcode

&

App store search

There are only two items users can search to find your app

TitleKeywords

vsTwo types of app titles

Plain

:) Great brandrecognition

:) Easy to remember

:) Extra search keywords

:) Better forunknown product

Always include app title in the keywords, because users can only search for the Title or

Keywords but not both

Descriptive

KeywordsYou have 100 characters for your Keywords ... use

them wisely and learn from your competition

http://appstorerankings.net

What do users search for?

Users search for Function not specific names

e.g. “fun game” or “free shooting game”

App IconThe App icon is very important ... users do not want

ugly icons on their home screen

Hire a Designer

Do not use Gloss on the icon

Details are important

Screenshots

Tell a Story

LogicalMake a

Colorful Entertainingand

order

Advertising I

Don‘t hire an ad consulting company or use Facebook ads!

Search YouTube for popular but people who might back your app

less known

YouTubeCreate a video and answer the comments

Twitter works pretty well, too

Find YouTube app channel and let them Reviewyour app(like CrazyMikesApps, UniqueApps, AppStoreReviews,

TechTechManTV, Appolicious or AppVee for $150 to $500)

Advertising II

Contact a developer and advertise in His app

Mention your other apps withinYour app

Communicate with users

Create in app Form

YouTubevideo

Comments RatingRead app store and

so customers can ask questions... most people are amazed when they can contact you directly

Address comments in a

vs.vs. vs.

Business models (BM)

PaidAds Freemium User base

Ads BM

Use only if In app purchases and

Paid version don’t make sense

Paid BM

Easy to Implement

OnceYou will get paid only

Hard to gain Momentum and User base

Freemium apps BMUsers love Free apps

Paid appsUser base will be much bigger than for

Every 50 to 100 users will generate One paid user

Use Ad banner and make paid option

only if you need toConsumable goods

...who buys your app :)

User base BM

Generate a lot of Users

Login at should be an option onlyFacebook

The size of your user base is what your app isWorth

Facebook purchased Instagram because of the

User base and not product

Keep them using your app

are good but not too manyNotifications

Summaries via Mail no more than once weekly

“Tell a friend” function viaFacebook

Mail

Twitter

Where to get ideas?

Look in the App storefor apps you could make better

Keep an eye out for Developer namesyou do not recognize in top 200 apps ...... it is a sign for a Hot market

You have to Buy apps to learn how to distinguishgood from bad ones

Build for what market?

Steve Jobs once sad,“Good artists copy, great artists steal”

Things your are Interested in

Build for a Niche market as single developeror small company

Maintaining your appUsers love Updates

Always Answer your users

Updates elevate your app Ranking... similar when the app is new

Try to get some Reviews

for about 3 days

Rotate your Keywords

Featuresand new“Art is never finished, only abandoned”

Leonardo Da Vinci

Track your app

Use services to Track your app (e.g. flurry.com. It’s free)

Understand what users Do in your app

SalesIf your sales drop you have to Act

... apps do not recover by themselves

There are sales in the apps storeSeasonspre-holidaypeak season

Sep to NovDec to Feb

Mar to Augslow seasonso always compare Relative sales numbers

You can also Sell your app to have more time your other apps or a new app. Huge user base will help sell it.

Thank you + Q&AAdam Musial-Bright, @a_life_hacker

Presentationhttp://www.slideshare.net/musial-bright